Blog

Misi McClelland
06
Feb

Major Changes in Social Advertising and More on Facebook Fake News | Social You Should Know

Posted by | · · · · · · · · | Social Media Trends

It’s a big week in the world of social advertising with two big rollouts from Snap Inc. and Pinterest. That […]

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Misi McClelland
25
Jan

2016 Holiday Social Ad Spend; What We’ve Learned

Posted by | · · · · · · · · · · · | Holiday Marketing · Media Buying

Typically, the last quarter of the year brings some of the highest media costs of the year; especially around the […]

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Misi McClelland
03
Jan

Best Practices for 2017 Social Media Buying

Posted by | · · · · · · · · · · · · · | Media Buying · Social Advertising · Social Media Budgets

We are officially in 2017 and you may have some looming questions as to how best utilize your social media […]

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Misi McClelland
12
Dec

Facebook Combats Fake Stories | Social You Should Know

Posted by | · · · · · · · · · | Social Media Trends

Facebook appears to be taking steps to rid feeds of fake news stories, and LinkedIn adds a new tool called […]

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Misi McClelland
22
Sep

Best Practices for Social Media Ad Spending

Posted by | · · · · · · · · · · · · · · · · | Media Buying · Social Advertising

Social network ad spending isn’t going anywhere anytime soon. By 2018, social media ad spending is expected to be just […]

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Misi McClelland
19
Sep

Snapchat Gets More Real with Ad Targeting and New Updates to Instagram Stories | Social You Should Know

Posted by | · · · · · · · · · · · · · · · · · · · · · · · | Social Media Trends

Snapchat gets more real with its ad targeting options and Instagram’s latest product, Stories (only a month out of the […]

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Misi McClelland
15
Aug

Twitter Moments Opens Up and Facebook Blocks Ad Blockers | Social You Should Know

Posted by | · · · · · · · · · · · · · · · · · · · · · · · · · · | Facebook Marketing · Instagram Marketing · Social Media Trends · Twitter Marketing

Twitter Moments opens up to more creators and Facebook has a new strategy to block ad blocking technology on desktop. All […]

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Misi McClelland
25
Jul

Snapchat’s New Plans for Bitmoji and Twitter Verification Opens Up to All Users | Social You Should Know

Posted by | · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · | Social Media Trends

Bitmojis are now available for “snapping”, the Twitter verification process opens up to all users and Facebook IQ releases insights […]

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Misi McClelland
05
Jul

Things Get Sticky with Twitter and the Facebook “Like” Has a Makeover | Social You Should Know

Posted by | · · · · · · · · · · | Social Media Trends

Twitter adds stickers to photos, Pinterest has new shopping tools, and Facebook updates the “Like” button. All in this week’s Social […]

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Misi McClelland
16
May

Early Insight into Facebook Reactions and How Engagement Differs Between Facebook and Twitter | Social You Should Know

Posted by | · · · · · · · · · · · · · | Social Media Trends

Some early insight into Facebook Reactions, a look into how engagement differs on Facebook and Twitter, and an interesting insight […]

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