Facebook appears to be taking steps to rid feeds of fake news stories, and LinkedIn adds a new tool called Conversation Starters. All this and more in this week’s edition of Social You Should Know. Facebook is Apparently Taking Aim at Fake News As a way to rid feeds...

12 December, 2016

Social network ad spending isn’t going anywhere anytime soon. By 2018, social media ad spending is expected to be just under $20 billion; amounting to nearly 22% of total digital ad spends. The bulk of this, about 77%, is expected to be spent on Facebook...

22 September, 2016

You probably remember a time not too long ago when you could easily spot QR codes all over the place – on store windows, print ads, and social media. These codes became a way for marketers to give users quick access (QR stands for Quick...

09 May, 2016

Pinterest begins testing new ads, Snapchat implements an interesting marketing tactic and Twitter finds a reason to celebrate, all in this week’s social you should know. Birthday Celebrations Two renowned social companies are celebrating some important anniversaries. On Monday, Twitter celebrated 10 years in the social universe...

28 March, 2016

We are well into the year now and you may have some looming questions as to how best utilize your social media buys for the remainder of the year. Here are some quick tips and reminders to keep in mind. Invest in Instagram Open to all advertisers as...

09 March, 2016

It’s been a big year in the paid social media space.  With the close of the year upon us, here are  some of the lessons we learned. 1. Paid Social Shows No Sign of Slowing Down According to eMarketer, social network ad spending will reach over $10 Billion...

22 December, 2015
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