It’s that time of year when marketing planning heats up right alongside the summer weather. For many brands, this means gearing up for an agency review—especially if you’re planning to level up your social media marketing strategy for the coming year.Things feel different this year,...
Digital Privacy Takes Center Stage in 2021 As the digital space continues its evolution, two very important privacy situations are unfolding that can fundamentally change the marketing landscape. The Addition of App Transparency Tracking Since Apple announced in the middle of last year that it would be ramping...
The social media world is full of crazy terminology, and the terms keep adding up the more the industry evolves. Throughout the years, our team has broken down common social media marketing buzzwords as well as influencer marketing buzzwords, but the most important terms marketers...
In the middle of 2020, Facebook began to raise the alarm on iOS updates and its impact on Facebook advertising. By December of last year, the alarm became more of a siren and now Facebook is urging advertisers to take swift action as several of the...
Most social platforms offer a snippet of code advertisers can place on their websites that offer benefits such as enhanced targeting, tracking, and insights. There's the Facebook Pixel, Pinterest Tag, and Snap Pixel, to name a few. LinkedIn has a lightweight Javascript tag; the “LinkedIn Insight...
This blog post was updated in June of 2020 to reflect the most recent data in regards to social media ad spending. Source: Adobe When it comes down to ad revenue, 2020 seems like a pretty good year for the major social media platforms. Facebook/Instagram...
Phase I: Social Ad Targeting to Address the Customer Journey – Broad TargetingPhase II: Social Ad Targeting to Address the Customer Journey – Qualified TargetingPhase III: Social Ad Targeting to Address the Customer Journey – Lead Conversion It’s a significant outlay of money to gain a...
The Upper Crust, Beltway Boomer, Kids & Cul-de-Sacs, Power Elite, and Promising Families. All of these should ring a bell if have experience with the power of marketing segmentation tools. Segments are often based on the premise that “birds of a feather flock together” or...
Instagram Copies Snapchat (Again) and Facebook Puts a New Twist on Video Metrics. All that and more in this week’s Social You Should Know. Instagram Replicates another Snapchat Feature If you have been keeping tabs on what features Instagram is rolling out to compete...
It’s a big week in the world of social advertising with two big rollouts from Snap Inc. and Pinterest. That and more in this edition of Social You Should Know. Snapchat Launching Self-serve Option for Advertisers According to eMarketer, Snapchat is on its way to hit $935M...
Typically, the last quarter of the year brings some of the highest media costs of the year; especially around the holidays. The final months of 2016 brought about a surprise to us as we saw costs relatively flat on the social front. This includes spend...
We are officially in 2017 and you may have some looming questions as to how best utilize your social media buys for the remainder of the year. Here are some quick tips and reminders to keep in mind for your 2017 social media buying. Invest in...