Dodge: Defiance Arkfalls Sweepstakes THE CHALLENGE: Dodge established a partnership with SyFy TV network and Trion Worlds video game developer around the TV show and video game Defiance, which featured both the Dodge Charger and the Dodge Challenger. The goal of this promotion was to grow awareness...
Club Carlson: #Hashtag Hotel THE CHALLENGE: The Club Carlson brand, of Carlson Rezidor Hotels Group, tasked us with generating a program that would accomplish two set objectives: 1) grow the Club Carlson twitter community, and 2) show new and existing followers the value of being a part...
#FacebookProbz Facebook’s problem with teens is the same problem every parent of a teenager will eventually face. At some point, their kids will stop thinking they are cool. Facebook Works to Help Marketers Teens may have less interest, but that doesn't mean Facebook is not a viable place for marketers....
Summer is the favorite time of the year for many children – their days are filled with swimming, playing outside and most importantly, no school! Just ask Kid President: https://www.youtube.com/watch?v=4MlZR691of0 However, for one in five children in America, summer can also mean a lack of food. More...
After another $200m funding round for Pinterest on May 15 (there were two others in 2013), Pinterest CEO Ben Silbermann said "Pinterest has a vision of solving discovery and helping everyone find things they'll love. This new investment gives us additional resources to realize our...
Many marketers have begun to realize that increasing the size of social communities doesn't always translate to increased positive brand perception, engagement, or revenue. As a result, our focus for some time has been to develop quality content and programs that drive engagement and help develop true...
SXSW is a great way to stay connected to the pulse of the interactive world, which is often a difficult task given the constant and rapid change within the landscape. SXSW provides us with a window into the latest trends and ways of thinking that...
At Ignite Social Media, we're all about starting conversations and hashtags are a great way to do that. One of the more popular hashtags is Throwback Thursday or #TBT. The trend began as a way for people to share older pictures of themselves or reminisce about...
Even the casual fan knows the story of Facebook – it began as a side project, then became a Harvard-only social network, then a social network for select colleges, and so on. The user has always been the “customer,” Facebook has become increasingly marketer-and-brand-centric. It's...
From a towel-wearing man dispensing advice on YouTube, to a snobby mustard refusing Facebook fans, it's pretty amazing to think about all the incredible viral marketing that has come out in the past half-decade. I thought it would be fun to take a trip down...