Summer is the favorite time of the year for many children – their days are filled with swimming, playing outside and most importantly, no school! Just ask Kid President: https://www.youtube.com/watch?v=4MlZR691of0 However, for one in five children in America, summer can also mean a lack of food. More...
After another $200m funding round for Pinterest on May 15 (there were two others in 2013), Pinterest CEO Ben Silbermann said "Pinterest has a vision of solving discovery and helping everyone find things they'll love. This new investment gives us additional resources to realize our...
Many marketers have begun to realize that increasing the size of social communities doesn't always translate to increased positive brand perception, engagement, or revenue. As a result, our focus for some time has been to develop quality content and programs that drive engagement and help develop true...
SXSW is a great way to stay connected to the pulse of the interactive world, which is often a difficult task given the constant and rapid change within the landscape. SXSW provides us with a window into the latest trends and ways of thinking that...
At Ignite Social Media, we're all about starting conversations and hashtags are a great way to do that. One of the more popular hashtags is Throwback Thursday or #TBT. The trend began as a way for people to share older pictures of themselves or reminisce about...
Even the casual fan knows the story of Facebook – it began as a side project, then became a Harvard-only social network, then a social network for select colleges, and so on. The user has always been the “customer,” Facebook has become increasingly marketer-and-brand-centric. It's...
From a towel-wearing man dispensing advice on YouTube, to a snobby mustard refusing Facebook fans, it's pretty amazing to think about all the incredible viral marketing that has come out in the past half-decade. I thought it would be fun to take a trip down...
Free Webcast - August 29 at 1pm EDT Join us for a webcast led by Ignite Social Media Founder & President Jim Tobin and special guest Mark Malmstead, Senior Manager of Media, CRM, and Social Media for Dodge, as they share how one of America's iconic auto brands drives...
The NHL season came to a stunning conclusion this week when the Chicago Blackhawks defeated the Boston Bruins in Game 6 of the Stanley Cup Finals. As the Blackhawks raised that big, beautiful trophy, community manager nerds at Ignite Social Media couldn't help but wonder,...
Our social media agency has seen quite a lot of discontent among Facebook marketers of late due to the apparent decline in news feed visibility. The more cynical among us believe this is Facebook's way of coercing page admins to pay to promote their posts...
Brand Evangelists are the most active and contributing members of a brand's fan base. They are a crucial element to building a strong social media presence. This article takes a look at why these outspoken fans can make such a big difference for a brand,...
It has been over two years since we launched the Follow Me Social Media Plugin to help Wordpress users aggregate their social media presences. At the time we created a unique plugin that no one else had built. Since then many new plugins and widgets...