[br][br] For the past ten years, marketers have struggled with measuring the success of their social media marketing efforts. From measuring ROI to engagement rates, some marketers are simply unsure as to where they should begin. [br][br] If you're brand is encountering this problem, join Jim Tobin, President of Ignite Social...

[br][br] The PRSA 2015 International Conference in Atlanta kicks off this Sunday November 8-10. Traditionally known as one of the top conferences for expanding your professional network, this upcoming event is guaranteed to bring your career to new levels through developmental workshops and more. [br][br] In fact, Jim Tobin, President of...

When brands are faced with a "soft crisis," the kind that doesn't involve a product or anyone getting hurt, but rather general negative brand sentiment, they're often left wondering how to handle audience dislike effectively.On Sunday evening, after a weekend of wrangling my 6 year...

[br][br] Join Jim Tobin, President of Ignite Social Media, on Thursday, October 22 at Brand Innovators in Boston as he shares 4 specific opportunities to help brands up their content marketing efforts to generate real results. Hosted by Dunkin' Brands and Hill Holliday, Jim will be joined by representatives from Bank...

Are you a small business looking for affordable solutions for your social media marketing tactics? On Thursday, October 15 at 1:00 p.m., Jim Tobin, President of Ignite Social Media, will be hosting the webinar "5 Simple And Affordable Social Media Tactics For Your Small Business" presented by...

Are you a marketer constantly looking for new and innovative ways to target to your millennial audience? Look no further. On Wednesday, October 7th, our Detroit staff members will be making an appearance at Brand Innovators Mobile & Millennial Summit hosted by Quicken Loans in Detroit. [br][br] [br][br] The one target...

Social Fresh 2015, the annual social media conference held in Tampa, Florida, kicks off this week on Wednesday, September 23rd. Making another appearance this year will be our very own Jim Tobin, President of Ignite Social Media. [br][br] Playing the role of both attendee and presenter, Jim...

Social Media Industry Leader Launches New Company After Selling $1M of Test Programs Ignite Social Media®, The Original Social Media Agency®, announced today the launch of the Carusele®, a new standalone influencer marketing company. Through its network of content producers, Carusele creates high-quality, sharable content and...

Chrysler: Unlock the 200 The Goal After working with The Chrysler Group for almost three years, the Chrysler brand approached Ignite Social Media with the task of creating a highly engaging campaign to promote their new product reveal, the 2015 Chrysler 200.  In addition, a second objective...

Cranberry Marketing Committee: #USCranberries THE OBJECTIVE: Establish and increase the awareness of cranberries as America's original “superfruit.” Expand the use of cranberries (in all forms) beyond the traditional holiday season (Thanksgiving and Christmas). Establish July 4th as another "cranberry" holiday. Increase the conversation and engagement with all forms of cranberries,...