Facebook copies Snapchat, Instagram is rolling out photo albums, and some interesting findings involving men and women on Instagram, as well as Facebook debuting autoplay for videos, all in this week's edition of Social You Should Know. Facebook Copies Snapchat (Again) Within WhatsApp WhatsApp is...

27 February, 2017

If there’s one thing we’ve learned being the original social media marketing agency, it’s that nothing in our world stays the same for long. Our industry changes every day. So, when I was asked to share what the future of community management would be like,...

27 May, 2016

Snapchat and Instagram's social media ads continue to evolve as the fight for the best ROI continues on and Facebook tests a new disappearing messages feature. That and more in this week's Social You Should Know. Snapchat and Instagram Ads Continue to Evolve A recent report among...

09 May, 2016

Meerkat makes an exit from livestreaming, Snapchat continues to endure growing pains and Facebook introduces point-of-sale data. That and more in this week's Social You Should Know.   Meerkat Makes Exit from Livestreaming Twitter and Facebook proved to be too fierce a rival for Meerkat, one of the first...

14 March, 2016

Although it may not have made our list of bold predictions for 2016, we have always emphasized that brands need to start seriously investing in social consumer care, and all signs continue to support our findings. This week, Facebook announced more features to enable communications...

14 December, 2015

*This wouldn’t be a proper blog post about legal “watchouts” if I didn’t include a disclaimer. The following post includes best practices, suggestions and my own interpretation of the laws.  I am not an attorney – just a cautious social media marketer.  Consult your brand’s...

05 September, 2013

Nitrogram 50, an Instagram engagement and analytics platform, tracks the top 50 most popular brands on Instagram in real time. Brands that consistently rank here and are consistently named in many social media marketer's "favorite brands on Instagram" include Nike, Starbucks, Sharpie, Victoria's Secret, Forever...

23 August, 2013

When it comes to visual content on Facebook, I see many brands take a funny approach to pop culture in an effort to get a piece of the proverbial engagement pie. For example, on Cinco de Mayo, my news feed was cluttered with silly and irreverent "Happy...

16 July, 2013
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