Quick review: Rejaw. Do we have the Twitter killer?
I signed up for the new microblogging service Rejaw today. In a nutshell, it seems like the best of Twitter and Plurk put together. ...
07 August, 2008
Social Media Shirts: Limited Edition “This is My Profile Face”
We've decided to start a new fun thing here at Ignite Social Media. Limited edition social media shirts. We're geeks. You're a geek. We're proud of it (well, most of the time…). Hopefully you are, too. So let's wear our social media...
05 August, 2008
5 Predictions on The Future of Social Media
All we do here at Ignite Social Media is social media marketing. So we watch it carefully, looking for trends, what's coming next, what's likely to bubble up. And it's got me thinking. I believe that social media is in its infancy....
28 July, 2008
Join me for NCTA breakfast in Winston-Salem
On Wednesday, July 30, I'll be serving as moderator at the North Carolina Technology Association's Intersection Breakfast. The topic is "Get Online: Trends and Tools in Online Marketing." Following the breakfast, the NCTA is offering a tour of the Dell facility in Winston-Salem, but you...
27 July, 2008
Where does Social Media live in the organization?
When I first started this social media agency, the question I was asked most often was, "What is social media?" In just a few months, that question morphed into, "What kinds of things can social media do for my organization specifically?" Today, we're onto a...
22 July, 2008
Ignite Social Media Turns One: Happy Birthday to Us
Today is the one year birthday of Ignite Social Media. At least according to our Google Analytics account, which shows one visitor – just one – to this site on July 2, 2007. A lot has happened since we first set out that day to...
02 July, 2008
Social Media Marketing Mistakes and How to Avoid Them (6 of 6): Thinking anyone cares about your brand
I promised you 5 social media marketing mistakes and how to avoid them, but today, at no extra charge, is a bonus sixth mistake. And this one is a biggie. The sixth and potentially most problematic social media marketing mistake is:...
30 June, 2008
Feedly Puts the Fun Back into Reading RSS Feeds
Other members of the Ignite Social Media team laugh when I rant about Google. "Great technology. Ugly user interface." Google Reader is a great example of that, but now there's a solution to get your RSS feeds served up with some design consideration and...
23 June, 2008
Social Media Marketing Mistakes and How to Avoid Them (5 of 6)
Jim_headshot2 Ok, we're in the home stretch. Today we'll talk about the fifth mistake in our top 5 mistakes in social media marketing series. And, you might think that would be the last one, right? But wait, there's more! We'll close the series shortly with a...
19 June, 2008
Social Media Marketing Mistakes and How to Avoid Them (4 of 6)
Our continuing series on social media marketing mistakes moves onto "mistake #4" today. Today's mistake is using social media as a channel instead of a conversation. Since social media tools give us the power to publish, and social networks give us more places to publish, some...
17 June, 2008
Lessons “CokeTags” Teaches About Branded Social Media Marketing
I got an email on Friday from Christina at the Advance Guard pitching "Coke Tags" as a new social media marketing effort from the Coca-Cola Company. The whole experience, from pitch to this blog post, provides lessons in social media marketing that all large brands...
16 June, 2008
Plurk vs. Twitter Debate Misses the Main Point
Plurk is the hot social media property of the last couple weeks. People are joining quickly, writing reviews and debating the relative merits of Twitter (follow me on Twitter here) versus Plurk (follow me on Plurk here). Here's the general summary so far, to save...
12 June, 2008