05 Feb 2025 Social Media Ad Specs: A Platform-by-Platform Guide
What are Facebook ad placement specifications in 2025?
For paid and organic content on Facebook, image and video dimensions must follow these guidelines to maximize reach and engagement. Stories & Reels require 1080 × 1920 px (9:16), square in-feed images and videos 1080 × 1080 px (1:1), vertical in-feed 1080 × 1350 px (4:5), and landscape in-feed 1080 × 566 px (1.91:1). Engagement rates on video content are 38% higher than static posts (Sprout Social 2024), so prioritize Reels and video Stories. When using Carousel ads, each card needs a 32-character headline and an 18-character description.
How to optimize Instagram content for maximum engagement?
Instagram’s algorithm favors high-quality, creative visuals. For square and carousel posts use 1080 × 1080 px (1:1), vertical in-feed 1080 × 1350 px (4:5), and Stories/Reels 1080 × 1920 px (9:16). Meta reports that Reels receive 22% more reach than regular videos (Meta Business Suite, 2025). Keep captions under 125 characters for organic posts and under 100 characters when boosting, and always include alt text via Meta Business Suite to improve accessibility and SEO.
What are the top image ratios for X (formerly Twitter) marketing?
X supports image ratios of 1:1 (800 × 800 px) and 1.91:1 (800 × 418 px) when using a website button. Video ads perform best at 1200 × 1200 px (1:1) or 1920 × 1080 px (16:9). Headlines returned in November 2023 allow 23 characters, while tweet copy can run up to 280 characters. According to Buffer’s 2024 report, tweets with images see 150% more retweets.
Why does LinkedIn perform best for B2B thought leadership?
LinkedIn’s professional audience seeks high-value, informative content. Use 1080 × 1080 px (1:1) or 1200 × 628 px (1.91:1) for image posts, and video ratios from 4:5 to 16:9. LinkedIn allows 120-character alt text, improving accessibility in professional contexts. A recent eMarketer study (2024) shows LinkedIn delivers a 6.1% conversion rate for B2B campaigns—2× higher than other platforms.
Which Pinterest pin formats drive the most discovery?
Pinterest users respond best to tall, inspiring visuals. Standard Pins at 1000 × 1500 px (2:3) gain 31% more saves than square Pins (Pinterest Business Insights 2024). Story Pins and Idea Pins at 1080 × 1920 px (9:16) allow 3–60 second videos. Carousel Pins (up to 5 images at 1:1 or 2:3) work well for step-by-step tutorials.
How to create TikTok ads that resonate with Gen Z?
TikTok in-feed videos and Story Carousels use 1080 × 1920 px (9:16) and should be 9–15 seconds for boosted posts (max 60 sec). Auto captions and text-to-speech improve accessibility. According to HubSpot 2025, 68% of users watch without sound—so include on-screen text. Keep paid copy under 100 characters, avoid emojis, and use trending sounds to boost reach.
When should you use Snapchat for influencer campaigns?
Snapchat’s vertical format (1080 × 1920 px) and ephemeral nature engage younger audiences (13–24 years). Video ads can run 3–180 seconds, but 30 seconds is optimal. Share paper-preview frames to tease upcoming content. According to Pew Research (2024), 75% of US teens use Snapchat daily. Include .png logos with transparent backgrounds and keep headlines under 34 characters for Story Ads.
What are the pros and cons of YouTube long-form vs Shorts ads?
YouTube standard videos (16:9) support resolutions up to 4K (3840 × 2160 px), while Shorts require 1080 × 1920 px (9:16) and max 60 sec. Skippable ads can run up to 6 minutes (skipped after 5 sec), non-skippable 15–20 sec, and bumper ads 6 sec. Shorts ads see 25% higher completion rates (Google Ads 2024).
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