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INFOGRAPHIC: Social Networks Winners and Losers 2012 – Based on Search Volume

Jim Tobin.
By: Jim Tobin  |   August 2, 2012  |   View Comments

Since 2008, Ignite Social Media has been producing a detailed report on 59 social networks, showing the demographics of their users, the geographies in which they are popular and how often they are searched for, which is one indicator of popularity. As our report enters its fifth iteration, competition for social network membership is a worldwide battle. Facebook continues to dominate in much of the world, but in the Ukraine and Russia we see the rise of  Vkontakte and in China and Hong Kong we see Kaixin001 appealing to many men. Newer networks like Pinterest and Google+ keep the space in turmoil in the United States and beyond.

All this data can be confusing, though, so for the 2nd year in a row, we've broken down the winners and losers in social networks for 2012 using data from Google Ad Planner and Google Insights for Search and pulled out the highlights in an infographic.

Mashable was kind enough to run our infographic on their site today, but we are proud to share it as well, particularly since you can see the supersized version only here.

As you see below, the graphic answers questions like:

  • What are the most male dominated social networks? The most female?
  • Which are the richest social networks?
  • Which social networks are the best educated?
  • Which social networks are still on the rise in terms of consumer interest?

Take a look at this infographic. What surprises you in the data?


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Comments
  • http://twitter.com/BlueprintNMedia Blueprint New Media

    Even if you don't have a pinterest account, you should still have a pin it button on your blog :)

  • http://twitter.com/BlueprintNMedia Blueprint New Media

    Even if you don't have a pinterest account, you should still have a pin it button on your blog :)

  • http://www.grahamjones.co.uk/ grahamjones

    The code in your  embed code is incorrect. It uses "curly quotes" rather than straight quotes which means when it is imported the image does not appear because of the additional quote marks. I had to replace all your curly quotes with straight ones.

  • http://www.grahamjones.co.uk/ Graham

    The code in your  embed code is incorrect. It uses "curly quotes" rather than straight quotes which means when it is imported the image does not appear because of the additional quote marks. I had to replace all your curly quotes with straight ones.

  • RickKupselaitis

    Thanks for letting us know Graham!  It has been fixed.  

  • Anonymous

    Thanks for letting us know Graham!  It has been fixed.  

  • http://profile.yahoo.com/YZLEYFBT4DCIKM2DMKJ6DTLXTM dale

    This family needs help. Even a dollar will help.
    http://www.familyof6needshelp.com

  • http://www.brickmarketing.com/ Nick Stamoulis

    It's important to spend your social media time wisely. There is no need to be active on every network, and it's nearly impossible to do so. Choose the ones that your target audience is likely to spend their time and create effective strategies for those networks.

  • http://www.brickmarketing.com/ Nick Stamoulis

    It's important to spend your social media time wisely. There is no need to be active on every network, and it's nearly impossible to do so. Choose the ones that your target audience is likely to spend their time and create effective strategies for those networks.

  • http://www.brickmarketing.com/ Nick Stamoulis

    It's important to spend your social media time wisely. There is no need to be active on every network, and it's nearly impossible to do so. Choose the ones that your target audience is likely to spend their time and create effective strategies for those networks.

  • http://www.facebook.com/guidomakor Guido Makor

    My compliments, this looks very nice. I do have a some remarks though:
    1. it would have been easier to compare the rise and fall in time if the charts all had the same length (i.e. if the charts all started in 2004),
    2. HootSuite is mentioned as a social network. I'm surprised. Dashboard, yes. Social network, I don't think so.

  • http://www.facebook.com/guidomakor Guido Makor

    My compliments, this looks very nice. I do have a some remarks though:
    1. it would have been easier to compare the rise and fall in time if the charts all had the same length (i.e. if the charts all started in 2004),
    2. HootSuite is mentioned as a social network. I'm surprised. Dashboard, yes. Social network, I don't think so.

  • Mauricio Jaramillo Marín

    Great work! How would compare the report based in search volume against one based in traffic data? (Google Trends for Websites doesn't give information about Google properties).

  • Mauricio Jaramillo Marín

    Great work! How would compare the report based in search volume against one based in traffic data? (Google Trends for Websites doesn't give information about Google properties).

  • rexW

    Where does Facebook fit into all this data?

  • http://twitter.com/jtobin Jim Tobin

    You can find the Facebook data here:
    http://www.ignitesocialmedia.com/social-media-stats/2012-social-network-analysis-report/#Facebook.

    It's hard for Facebook to show up as an outlier anymore, since so much of the population uses it.

  • http://twitter.com/jtobin Jim Tobin

    You can find the Facebook data here:
    http://www.ignitesocialmedia.com/social-media-stats/2012-social-network-analysis-report/#Facebook.

    It's hard for Facebook to show up as an outlier anymore, since so much of the population uses it.

  • Martin

    Yeah, what's Hootsuite doing there?

  • Martin

    Yeah, what's Hootsuite doing there?

  • http://www.brianchappell.com Anonymous

    When we initially created this years post we pulled the list of social networks to include via
    http://en.wikipedia.org/wiki/List_of_social_networking_websites It does seem however that Hootsuite was pulled off of that list. More than likely we wont include them next year.

  • http://www.brianchappell.com BrianChappell

    When we initially created this years post we pulled the list of social networks to include via
    http://en.wikipedia.org/wiki/List_of_social_networking_websites It does seem however that Hootsuite was pulled off of that list. More than likely we wont include them next year.

  • Mark Sinclair

    I spend all my day in social media as i do sem for my websites and really it is a good time pass.

  • Mark Sinclair

    I spend all my day in social media as i do sem for my websites and really it is a good time pass.

  • http://www.3rdWAVElandsProperties.net/ Joe Winpisinger

    This is an interesting demographic. I was shocked how popular Yelp was with 65 and older...

  • http://www.3rdWAVElandsProperties.net/ Joe Winpisinger

    This is an interesting demographic. I was shocked how popular Yelp was with 65 and older...

  • fiona


    Rotary Slips

    Good and informative post on social-networks-winners-and-losers..

    http://www.autobahnindustries.com/rotaryslips.php