2012 Social Network Analysis Report – Demographic – Geographic and Search Data Revealed

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2011 marked the second year in which many social networks started to wane as social network saturation kicked in. The questions remains, how many social networks can you actively stay up to date on? As Facebook became the mainstay for many users in late 2009 and into 2010 and continuing into 2011, we see the continued fallout in interest for many other social networks. There are still a few social networks that are growing, year over year, however, such as Tumblr, Reddit and Twitter, to name a few. We added coverage of the following social networks this year (in no particular order):
  • Google Plus
  • Pinterest
  • Dribbble
  • Goodreads
  • Quora
  • Slideshare
  • Squidoo

Download Past Reports in PDF Format

2008 Version 2009 Version 2010 Version 2011 Version

2012 Social Network Analysis Methodology:

Reporting is the same as last year – most sites’ search stats were pulled back by querying just their name. For example: “Twitter”, instead of “Twitter.com” However, with that said, certain networks such as Tribe.net still needed to utilize the name.com variation, since people looking for tribe could be looking for a myriad of things, thus corrupting the data set. All data continues to come from Google because they have one of the largest data sets on the web. We continued to use their Google Ad Planner and Google Insight for Search products to pull demographic and geographic data. The Top Cities and Top Region reports show proportionate interest levels to the area based on the given search query. The Demographic and Geographic reports have Y axis numbers that are percentages out of 100, therefore if the score is .52 then it is 52% of the population. The Search Traffic reports are based on proportionate search traffic for the given query. It is on a scale of 100. Therefore if a given month shows the chart near 100, then that is the busiest month for query searches ever reported in Google during that given time frame.

2012 Social Network Data Sourcing Explanation:

Google Adplanner Data Accuracy Explanation: http://www.google.com/support/adplanner/bin/answer.py?hl=en&answer=96385 How The Data is generated via Adplanner: http://www.google.com/support/adplanner/bin/answer.py?hl=en&answer=98132 How The Data is generated via Insights for Search: http://www.google.com/support/insights/bin/topic.py?hl=en&topic=13975

Citing These Sources

If you would like to re-use any of our images or source any of our content in this analysis, you are free to republish it given you link back to this webpage.

Quick Jump Below

Badoo Bebo Dailymotion Digg Douban Dribbble Facebook Fark Flickr Flixster Foursquare Friendster Gather.com Goodreads Google Plus Habbo Hi5 Hootsuite Hyves.nl Identi.ca Imvu IndianPad Kaixin001 Last.fm Linkedin Livejournal Metafilter Mixi.com Multiply.com MySpace Netlog Newsvine Ning.com NK.pl Odnoklassniki Pinterest Plaxo Plurk QQ Quora Reddit Renren Skyrock Slideshare Sonico.com Squidoo Stumbleupon Tagged.com Taringa Tribe.net Tuenti Tumblr Twitter Vkontakte Wayn WerKenntWen Xanga Yelp YouTube

Badoo.com

Badoo Search Traffic 2012 Badoo Top Regions 2012 Badoo Top Cities 2012 Badoo Gender 2012 Badoo Age 2012 Badoo Income 2012 Badoo Education 2012

Bebo.com

Bebo Search Traffic 2012 Bebo Top Regions 2012 Bebo Top Cities 2012 Bebo Gender 2012 Bebo Age 2012 Bebo Income 2012 Bebo Education 2012

Dailymotion

Dailymotion Search Traffic 2012 Dailymotion Top Regions 2012 Dailymotion Top Cities 2012 Dailymotion Gender 2012 Dailymotion Age 2012 Dailymotion Income 2012 Dailymotion Education 2012

Digg.com

Digg Search Traffic 2012 Digg Top Regions 2012 Digg Top Cities 2012 Digg Gender 2012 Digg Age 2012 Digg Income 2012 Digg Education 2012

Douban.com

Douban Search Traffic 2012 Douban Top Regions 2012 Douban Top Cities 2012 Douban Gender 2012 Douban Age 2012 Douban Income 2012 Douban Education 2012

Dribbble.com

Dribbble Search Traffic 2012 Dribbble Top Regions 2012 Dribbble Top Cities 2012 Dribbble Gender 2012 Dribbble Age 2012 Dribbble Income 2012 Dribbble Education 2012

Facebook.com

Facebook Search Traffic 2012 Facebook Top Regions 2012 Facebook Top Cities 2012 Facebook Gender 2012 Facebook Age 2012 Facebook Income 2012 Facebook Education 2012

Fark.com

Fark Search Traffic 2012 Fark Top Regions 2012 Fark Top Cities 2012 Fark Gender 2012 Fark Age 2012 Fark Income 2012 Fark Education 2012

Flickr.com

Flickr Search Traffic 2012 Flickr Top Regions 2012 Flickr Top Cities 2012 Flickr Gender 2012 Flickr Age 2012 Flickr Income 2012 Flickr Education 2012

Flixster.com

Flixster Search Traffic 2012 Flixster Top Regions 2012 Flixster Top Cities 2012 Flixster Gender 2012 Flixster Age 2012 Flixster Income 2012 Flixster Education 2012

Foursquare

Foursquare Search Traffic 2012 Foursquare Top Regions 2012 Foursquare Top Cities 2012 Foursquare Gender 2012 Foursquare Age 2012 Foursquare Income 2012 Foursquare Education 2012

Friendster

Friendster Search Traffic 2012 Friendster Top Regions 2012 Friendster Top Cities 2012 Friendster Gender 2012 Friendster Age 2012 Friendster Income 2012 Friendster Education 2012

Gather.com

Gather Search Traffic 2012 Gather Top Regions 2012 Gather Top Cities 2012 Gather Gender 2012 Gather Age 2012 Gather Income 2012 Gather Education 2012

Goodreads.com

Goodreads Search Traffic 2012 Goodreads Top Regions 2012 Goodreads Top Cities 2012 Goodreads Gender 2012 Goodreads Age 2012 Goodreads Income 2012 Goodreads Education 2012

Google Plus

Google Plus Search Traffic 2012 Google Plus Top Regions 2012 Google Plus Top Cities 2012

Habbo.com

Habbo Search Traffic 2012 Habbo Top Regions 2012 Habbo Top Cities 2012 Habbo Gender 2012 Habbo Age 2012 Habbo Income 2012 Habbo Education 2012

Hi5.com

Hi5 Search Traffic 2012 Hi5 Top Regions 2012 Hi5 Top Cities 2012 Hi5 Gender 2012 Hi5 Age 2012 Hi5 Income 2012 Hi5 Education 2012

Hootsuite

Hootsuite Search Traffic 2012 Hootsuite Top Regions 2012 Hootsuite Top Cities 2012 Hootsuite Gender 2012 Hootsuite Age 2012 Hootsuite Income 2012 Hootsuite Education 2012

Hyves.nl

Hyves Search Traffic 2012 Hyves Top Regions 2012 Hyves Top Cities 2012 Hyves Gender 2012 Hyves Education 2012

Identi.ca

Identi.ca Search Traffic 2012 Identi.ca Top Regions 2012 Identi.ca Top Cities 2012 Identi.ca Gender 2012 Identi.ca Age 2012 Identi.ca Income 2012 Identi.ca Education 2012

Imvu.com

Imvu Search Traffic 2012 Imvu Top Regions 2012 Imvu Top Cities 2012 Imvu Gender 2012 Imvu Age 2012 Imvu Income 2012 Imvu Education 2012

IndianPad.com

IndianPad Search Traffic 2012 IndianPad Top Regions 2012 IndianPad Top Cities 2012

Kaixin001

Kaixin001 Search Traffic 2012 Kaixin001 Top Regions 2012 Kaixin001 Top Cities 2012 Kaixin001 Gender 2012 Kaixin001 Age 2012 Kaixin001 Income 2012 Kaixin001 Education 2012

Last.fm

Last.fm Search Traffic 2012 Last.fm Top Regions 2012 Last.fm Top Cities 2012 Last.fm Gender 2012 Last.fm Age 2012 Last.fm Income 2012 Last.fm Education 2012

Linkedin.com

Linkedin Search Traffic 2012 Linkedin Top Regions 2012 Linkedin Top Cities 2012 Linkedin Gender 2012 Linkedin Age 2012 Linkedin Income 2012 Linkedin Education 2012

Livejournal.com

Livejournal Search Traffic 2012 Livejournal Top Regions 2012 Livejournal Top Cities 2012 Livejournal Gender 2012 Livejournal Age 2012 Livejournal Income 2012 Livejournal Education 2012

Metafilter

Metafilter Search Traffic 2012 Metafilter Top Regions 2012 Metafilter Top Cities 2012 Metafilter Gender 2012 Metafilter Age 2012 Metafilter Income 2012 Metafilter Education 2012

Mixi.com

Mixi Search Traffic 2012 Mixi Top Regions 2012 Mixi Top Cities 2012 Mixi Gender 2012 Mixi Age 2012 Mixi Income 2012 Mixi Education 2012

Multiply.com

Multiply Search Traffic 2012 Multiply Top Regions 2012 Multiply Top Cities 2012 Multiply Gender 2012 Multiply Age 2012 Multiply Income 2012 Multiply Education 2012

MySpace.com

Myspace Search Traffic 2012 Myspace Top Regions 2012 Myspace Top Cities 2012 Myspace Gender 2012 Myspace Age 2012 Myspace Income 2012 Myspace Education 2012

Netlog.com

Netlog Search Traffic 2012 Netlog Top Regions 2012 Netlog Top Cities 2012 Netlog Gender 2012 Netlog Age 2012 Netlog Income 2012 Netlog Education 2012

Newsvine

Newsvine Search Traffic 2012 Newsvine Top Regions 2012 Newsvine Top Cities 2012 Newsvine Gender 2012 Newsvine Age 2012 Newsvine Income 2012 Newsvine Education 2012

Ning.com

Ning Search Traffic 2012 Ning Top Regions 2012 Ning Top Cities 2012 Ning Gender 2012 Ning Age 2012 Ning Income 2012 Ning Education 2012

NK.pl

NK.pl Search Traffic 2012 NK.pl Top Regions 2012 NK.pl Top Cities 2012 NK.pl Gender 2012 NK.pl Age 2012 NK.pl Income 2012 NK.pl Education 2012

Odnoklassniki

Odnoklassniki Search Traffic 2012 Odnoklassniki Top Regions 2012 Odnoklassniki Top Cities 2012 Odnoklassniki Gender 2012 Odnoklassniki Age 2012 Odnoklassniki Income 2012 Odnoklassniki Education 2012

Pinterest

Pinterest Search Traffic 2012 Pinterest Top Regions 2012 Pinterest Top Cities 2012 Pinterest Gender 2012 Pinterest Age 2012 Pinterest Income 2012 Pinterest Education 2012

Plaxo

Plaxo Search Traffic 2012 Plaxo Top Regions 2012 Plaxo Top Cities 2012 Plaxo Gender 2012 Plaxo Age 2012 Plaxo Income 2012 Plaxo Education 2012

Plurk

Plurk Search Traffic 2012 Plurk Top Regions 2012 Plurk Top Cities 2012 Plurk Gender 2012 Plurk Age 2012 Plurk Income 2012 Plurk Education 2012

QQ.com

QQ Search Traffic 2012 QQ Top Regions 2012 QQ Top Cities 2012 QQ Gender 2012 QQ Age 2012 QQ Income 2012 QQ Education 2012

Quora.com

Quora Search Traffic 2012 Quora Top Regions 2012 Quora Top Cities 2012 Quora Gender 2012 Quora Age 2012 Quora Income 2012 Quora Education 2012

Reddit.com

Reddit Search Traffic 2012 Reddit Top Regions 2012 Reddit Top Cities 2012 Reddit Gender 2012 Reddit Age 2012 Reddit Income 2012 Reddit Education 2012

Renren

Renren Search Traffic 2012 Renren Top Regions 2012 Renren Top Cities 2012 Renren Gender 2012 Renren Age 2012 Renren Income 2012 Renren Education 2012

Skyrock

Skyrock Search Traffic 2012 Skyrock Top Regions 2012 Skyrock Top Cities 2012 Skyrock Gender 2012 Skyrock Age 2012 Skyrock Income 2012 Skyrock Education 2012

Slideshare

Slideshare Search Traffic 2012 Slideshare Top Regions 2012 Slideshare Top Cities 2012 Slideshare Gender 2012 Slideshare Age 2012 Slideshare Income 2012 Slideshare Education 2012

Sonico.com

Sonico Search Traffic 2012 Sonico Top Regions 2012 Sonico Top Cities 2012 Sonico Gender 2012 Sonico Age 2012 Sonico Income 2012 Sonico Education 2012

Squidoo

Squidoo Search Traffic 2012 Squidoo Top Regions 2012 Squidoo Top Cities 2012 Squidoo Gender 2012 Squidoo Age 2012 Squidoo Income 2012 Squidoo Education 2012

Stumbleupon.com

StumbleUpon Search Traffic 2012 StumbleUpon Top Regions 2012 StumbleUpon Top Cities 2012 StumbleUpon Gender 2012 StumbleUpon Age 2012 StumbleUpon Income 2012 StumbleUpon Education 2012

Tagged.com

Tagged Search Traffic 2012 Tagged Top Regions 2012 Tagged Top Cities 2012 Tagged Gender 2012 Tagged Age 2012 Tagged Income 2012 Tagged Education 2012

Taringa.net

Taringa Search Traffic 2012 Taringa Top Regions 2012 Taringa Top Cities 2012 Taringa Gender 2012 Taringa Age 2012 Taringa Income 2012 Taringa Education 2012

Tribe.net

Tribe.net Search Traffic 2012 Tribe.net Top Regions 2012 Tribe.net Top Cities 2012 Tribe.net Gender 2012 Tribe.net Age 2012 Tribe.net Income 2012 Tribe.net Education 2012

Tuenti.com

Tuenti Search Traffic 2012 Tuenti Top Regions 2012 Tuenti Top Cities 2012 Tuenti Gender 2012 Tuenti Age 2012 Tuenti Income 2012 Tuenti Education 2012

Tumblr.com

Tumblr Search Traffic 2012 Tumblr Top Regions 2012 Tumblr Top Cities 2012 Tumblr Gender 2012 Tumblr Age 2012 Tumblr Income 2012 Tumblr Education 2012

Twitter

Twitter Search Traffic 2012 Twitter Top Regions 2012 Twitter Top Cities 2012 Twitter Gender 2012 Twitter Age 2012 Twitter Income 2012 Twitter Education 2012

Vkontakte

Vkontakte Search Traffic 2012 Vkontakte Top Regions 2012 Vkontakte Top Cities 2012 Vkontakte Gender 2012 Vkontakte Age 2012 Vkontakte Income 2012 Vkontakte Education 2012

Wayn.com

Wayn Search Traffic 2012 Wayn Top Regions 2012 Wayn Top Cities 2012 Wayn Gender 2012 Wayn Age 2012 Wayn Income 2012 Wayn Education 2012

Wer kennt wen

WerKenntWen Search Traffic 2012 WerKenntWen Top Regions 2012 WerKenntWen Top Cities 2012 WerKenntWen Gender 2012 WerKenntWen Age 2012 WerKenntWen Income 2012 WerKenntWen Education 2012

Xanga

Xanga Search Traffic 2012 Xanga Top Regions 2012 Xanga Top Cities 2012 Xanga Gender 2012 Xanga Age 2012 Xanga Income 2012 Xanga Education 2012

Yelp

Yelp Search Traffic 2012 Yelp Top Regions 2012 Yelp Top Cities 2012 Yelp Gender 2012 Yelp Age 2012 Yelp Income 2012 Yelp Education 2012

YouTube

YouTube Search Traffic 2012 YouTube Top Regions 2012 YouTube Top Cities 2012 YouTube Gender 2012 YouTube Age 2012 YouTube Income 2012 YouTube Education 2012 This article was written by Brian Chappell

29 Comments

Phyllis Khare says:

July 31, 2012 at 2:22 pm

wow – amazing graphs. Just scanning through the entire thing is an education in itself. I feel more global and at the same time small in my little Facebook/Twitter/LinkedIn/YouTube world.. 

Phyllis Khare says:

July 31, 2012 at 2:22 pm

wow – amazing graphs. Just scanning through the entire thing is an education in itself. I feel more global and at the same time small in my little Facebook/Twitter/LinkedIn/YouTube world.. 

Rachel Karl says:

July 31, 2012 at 6:04 pm

So impressed with all the data and graphs you guys pulled. Makes the world of social media seem much bigger than the Facebook/Twitter/LinkedIn/Instagram world most of us live in each day. Great work! 

Rachel Karl says:

July 31, 2012 at 6:04 pm

So impressed with all the data and graphs you guys pulled. Makes the world of social media seem much bigger than the Facebook/Twitter/LinkedIn/Instagram world most of us live in each day. Great work! 

Steve says:

July 31, 2012 at 9:43 pm

All the top line data you need to know on the leading social networks in one place. Wow!

Great stuff Brian and thanks for sharing it!

Steve says:

July 31, 2012 at 9:43 pm

All the top line data you need to know on the leading social networks in one place. Wow!

Great stuff Brian and thanks for sharing it!

Chris says:

August 1, 2012 at 7:24 am

Great list of social networks with tons of stats. I’m really impressed. Thanks for sharing,
Chris

Michael Stricker says:

August 1, 2012 at 4:51 pm

Thanks, Brian, for the resource… a great pointer to align channel selections to markets, and extremely informative. Much obliged.

Michael Stricker says:

August 1, 2012 at 4:51 pm

Thanks, Brian, for the resource… a great pointer to align channel selections to markets, and extremely informative. Much obliged.

Bre Roz says:

August 2, 2012 at 3:03 pm

THANK YOU

Bre Roz says:

August 2, 2012 at 3:03 pm

THANK YOU

Manroop Takhar says:

August 7, 2012 at 10:21 am

Really amazing statistics, especially the top cities! Thanks for compiling.

Manroop Takhar says:

August 7, 2012 at 10:21 am

Really amazing statistics, especially the top cities! Thanks for compiling.

Benjamín Girón says:

August 14, 2012 at 4:29 pm

From Mexico City I thank you for the information, a great contribution for all.

Benjamín Girón says:

August 14, 2012 at 4:29 pm

From Mexico City I thank you for the information, a great contribution for all.

Benjamín Girón says:

August 14, 2012 at 4:29 pm

From Mexico City I thank you for the information, a great contribution for all.

Lauren Proctor says:

September 5, 2012 at 5:15 pm

What an amazing and comprehensive data set. Thanks for sharing. What was your methodology and/or data source?

Lauren Proctor says:

September 5, 2012 at 5:15 pm

What an amazing and comprehensive data set. Thanks for sharing. What was your methodology and/or data source?

Inbound Marking says:

September 20, 2012 at 12:18 am

I am so impressed. All of the data and information are really helpful.
You gathered all of the required information in your article.

David Hall says:

October 4, 2012 at 7:37 pm

I’m having trouble interpreting the “Top Region”, “Top Cities”, and “Search Traffic” graphs. They are all graphed on an axis out of 100 without a label. Can somebody please let me know how I should be reading them, and what information they are trying to share? Many thanks in advance.

David Hall says:

October 4, 2012 at 7:37 pm

I’m having trouble interpreting the “Top Region”, “Top Cities”, and “Search Traffic” graphs. They are all graphed on an axis out of 100 without a label. Can somebody please let me know how I should be reading them, and what information they are trying to share? Many thanks in advance.

Aleisha Brooke says:

January 17, 2013 at 4:06 pm

Hi David, did anyone get back to you on this? I am also a bit confused about the “Top Region” and “Top Cities” graphs.

Aleisha Brooke says:

January 17, 2013 at 4:06 pm

Hi David, did anyone get back to you on this? I am also a bit confused about the “Top Region” and “Top Cities” graphs.

Anonymous says:

January 20, 2013 at 8:44 pm

From above in the methodology section, (which has additional details) I source Google insights for search (which recently got rebranded and sucked entirely under the google trends product)

“The Top Cities and Top Region reports show proportionate interest levels to the area based on the given search query.” Further reading here: http://support.google.com/trends/topic/13975?hl=en&

Google doesnt provide actual number of searches or interest #’s, its all proportionate when assessing and talking to ‘Top Regions’ and ‘Top Cities’

BrianChappell says:

January 20, 2013 at 8:44 pm

From above in the methodology section, (which has additional details) I source Google insights for search (which recently got rebranded and sucked entirely under the google trends product)

“The Top Cities and Top Region reports show proportionate interest levels to the area based on the given search query.” Further reading here: http://support.google.com/trends/topic/13975?hl=en&

Google doesnt provide actual number of searches or interest #’s, its all proportionate when assessing and talking to ‘Top Regions’ and ‘Top Cities’

Jasmeet Kaur says:

April 25, 2013 at 8:19 am

could you please explain what is meant by “search traffic” i was looking for data on membership status i.e. statistics on new members registering

Jeremiah Sullivan says:

June 3, 2013 at 5:19 pm

Brian, what a great read! Any idea if/when the 2012 verison (publishing in 2013) will be coming out? Curious to compare.

JMaybury says:

August 28, 2013 at 9:32 am

It’s mad to realise that Ireland are the highest users of Bebo and StumbleUpon.

Konstantina Tsiakali says:

February 5, 2015 at 2:05 pm

are there any data for 2013??? thank you

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