Instagram Entices With New Feature, “Spiral of Silence” Study Discloses Results | Social You Should Know
Instagram Reveals New App
This week, Instagram released a new app called Hyperlapse. It allows users to create seamless time-lapse videos on an iphone or ipad. And they make it easy. Time-lapse videos traditionally required expensive equipment and were dependent on holding the recording device completely still while filming. Hyperlapse does not require either as it has built-in stabilization equipment. This short video shows it all. The tool makes it cheap and easy to create fun, shareable content in a multitude of scenarios from product assembly to sponsored events and building tours; The White House posted a 15-second video tour.
Social Media and the “Spiral of Silence”
The Pew Research Internet Project has concluded a study on Social Media and the “Spiral of Silence" In case you aren't familiar with the term, it is the tendency of people to not speak about policy issues in public (including family, friends, coworkers) when they believe their own point of view is not widely shared. Hmmm. Sound familiar or maybe not familiar at all (#nofilter). Pew set out to see how social media might impact human behavior using Edward Snowden’s 2013 revelations of widespread government surveillance of Amercians’ phone and email records as the case study. What they found was that people were less willing to discuss the Snowden-NSA story in social media than they were in person. Amongst the many results, the study showed 86% of Americans were willing to have an in-person conversation compared to 42% of Facebook and Twitter users willing to post about in on their platforms.
Facebook Announces New Mobile Targeting Option
Facebook's ad targeting offerings have expanded to allow targeting based on the user’s network connection. This includes 2G, 3G or 4G. They already offer options to reach consumers based on type of device and operating system, but this takes into consideration fragmentation of user speed which is quite prevalent in high-growth countries. This allows for the proper use of creative to match yet another important mobile criteria. It is currently available through the Ad Create Tool, Power Editor, and the API.
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