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20 Top Social Media Marketing Tools for Musicians

Chase Farmer.

 

A few weeks ago I saw a great info graphic detailing the New Marketing Trifecta: Social, Email, and Mobile.   After looking it over I wondered how this could apply to musicians and what tools they could be using to help them achieve the best results in this new era. There are quite a few tools out there that have been developed over the past couple years so it’s impossible for me to highlight all of them, but I did my best to include the ones that I thought would be the most helpful, easy to use, and the top social media marketing tools for musicians. First I will go over tools that are useful for these 3 areas and then in my next post I will discuss how to bring it all together.


Artist Data

Before you delve into any of the tools listed below, I highly recommend you get an Artist Data account. A very simple user interface to update the majority of social networks you will find yourself using as a musician.

Video Marketing Tools for Musicians

YouTube

If you're not using YouTube to promote yourself as a musician at this point then obviously you don't get it. With millions of people trolling YouTube everyday, not having any videos up there of your music is a complete disregard for any online visibility you are trying to achieve.   YouTube is not only a great way to showcase what you're up to, your music videos, and live performances but it is also a great discovery engine. Many people will click on your video if they find it in the related videos section of a band they already like. You can easily gauge where these people are coming from with the YouTube insights module. If you see that the Avett Brothers are sending a bunch of traffic your way, this is an easy way for you to expand your fan base by finding where their fans are online.

One of the many YouTube success stories is the Gregory Brothers, who have managed to go from viral video stars to the Billboard 100.

YouTube - Gregory Brothers

TubeMogul

Although YouTube is the number one video platform and has been for sometime, there are still quite a few out there than can not only help your SEO but also provide other ways for people to accidentally find you. TubeMogul allows you to upload your video one time and it will send it out to a vast array of video networks across the web.

Livestream

Broadcast your concert, have a live video chat session with your fans, or just let fans drop in on you in the studio. These are all now realistic possibilities using live web video streaming. Livestream works great across most devices.  The Associated Press have done a great job integrating this into their Facebook application.  With the right developer and budget, a musician could easily replicate this or setup something very similar on a site of their own.

Livestream - Facebook Application

Facebook Marketing Tools for Musicians

RootMusic

If you're looking for a great tab to add to your Facebook page, look no further than the RootMusic BandPage. With the Soundcloud player already incorporated, RootMusic allows you to easily showcase your music on Facebook and incorporate share functionality along with the capability to purchase the songs as well.  RootMusic also allows you to add tidbits of information that your fans will find very useful while maintaining a clean user interface.   Great addition to any musicians Facebook page and its free.

Root Music - Four Year Strong Example

Damntheradio

Damntheradio is another great music application that I stumbled upon last week when checking out a new artist. Damntheradio sets itself apart by engaging fans through their tabs. The functionality that you have to like a page to listen to a song is nothing new, but it is a great tactic to garner more fans.   Damntheradio has the edge in that its platform allows you to create great campaigns instead of just a simple Facebook tab that is essentially like your Myspace page. As an added bonus, they also have integrated with Topspin to drive sales to your online store.

Twitter Marketing Tools for Musicians

Tweet For A Track

Probably one of the simplest ways to build buzz around a track that you have been dying to release. Tweet For A Track allows you to do pretty much exactly as it states. You upload your track, share a link, if people tweet it out or repost it on Facebook, then they get emailed a download link to your track.  Setup takes little to no time at all and this is a really unique way to get your fans to continue to spread your track around Twitter and Facebook.

Tweet for a Track

Twt.fm

Another dead simple way to share a track on twitter is through twt.fm.  The only thing different here is it doesn't require you to share in order listen to the track.  Also you can find other people's music through a variety of online services and share it as well.

Social Music Marketing Tools for Musicians

Myspace

I know you're probably thinking I'm crazy but if there is one thing Myspace is still good for, it is hosting your band page. Many people when they search for your band name will find your Myspace page at the top of their results. They will go there knowing two things, they will likely be able to find tour dates and hear some of your music if nothing else. Although Myspace is dying, it is still a great SEO booster for your band and a great way for people to hear a couple of your tracks and send them to your own website.  If you just can't stand the Myspace layout at all, it's pretty easy to just overlay your whole page with custom content.

Codeseven Myspace Page

Last.FM

Above and beyond my favorite social media platform on the internet. If you don't have your profile up here, then you're missing out on many potential fans. Last.fm assembles all of the tracks that you play from wherever you wish depending on what media client you're running. Then it takes that data and compares it to your friends music along with other people that have listened to similar music and gives you recommendations based on your playlist. I have found countless bands this way and discovering your band could be just around the corner.   Building a profile on here follows the wiki format so it shouldn't be too hard for you get that up and running.

Ping

I know that it's invite only right now to setup musician profiles, very young and everyone and their brother seems to be bashing it, but iTunes is the biggest music retailer in the world. It would be ignorant to ignore the opportunities that this new social platform will present to musicians. Right now its really hard to say where this platform may add value to musicians but I'm willing to bet Apple will be rolling out some very cool features in the coming months. I just hope they put the mind power of Lala's engineers to good use. Ryan and I will be discussing this more in depth in another post coming soon.

Ping Social Music

Email Marketing Tools for Musicians

All of these tools are pretty similar in stature so I will not go into too much detail here but they are all great communication platforms. It's a matter of finding the one that has unbeatable value and works the best for you.

Fanbridge

One of Fanbridge's motto is "If it were any easier to get fans, you'd feel like you were cheating." They boast a massive communication toolset to help you not only garner new fans but keep the ones you have already made engaged and turn them into paying customers.

FanBridge

Fanmail

Fanmail

MailChimp

Although MailChimp isn't specifically catered towards musicians, they boast one of the most impressive email marketing toolsets on the internet period.  One of my favorites is the geotargeting mechanism they have which can prove to be invaluable if you have a massive fanbase and care to pare it down to a specific region when you plan on visiting that area and sending out some tidbits just for those fans.

MailChimp

Flowtown

Flowtown isn't exactly an email marketing platform but a platform that allows you to take all the email addresses that you have already acquired and turn them into extra value. From their site, "Learn where your customers live on key social networks. Be empowered to go there to start the "conversation"; to focus your marketing on what your customers will LOVE to hear, learn, enjoy, and buy."

Flowtown

Mobile Marketing Tools for Musicians

The mobile space seems to be the greatest place to grow right now as I could not find many tools here that were worth mentioning but I did find a couple. There are quite a few text messaging platforms out there but I decided not to feature those here as they are a part of the Fanmail and Fanbridge applications already.

Mobile Roadie

If you have some extra money to toss around in your budget, building an iPhone and Android app might be right up your alley. Mobile Roadie has done it for some of the best in the business at a price that is very reasonable for the value you receive.

MobBase

Want a cheaper alternative to Mobile Roadie that only caters to iPhone? Look no further than MobBase to help you create and distribute your own custom iPhone app with music, Twitter integration, tour dates and more.

When I'm Mobile

When I'm Mobile allows you to redirect your fans to a mobile version of your site when they ping it on any mobile device. Although their website looks pretty awful, I can say their mobile example is user friendly. Hopefully we will see a much more powerful tool like this emerge soon.

All In One Tools

All of the above applications are useful in their own right but it just may seem like too much to keep up with. No worries, a few companies have decided to tackle it all and they do it quite well.

Reverb Nation

Reverb Nation provides almost every tool you could ever want to promote yourself as a musician. Facebook tabs, embeddable widgets for mailing lists, players, and tour dates, mailing list management, and many more. I think it's in your best interest to check these guys out first before you decide that any of the other tools might be suitable for you.

Topspin

Topspin is currently responsible for transforming the direct to fan marketplace. Co-founded by former head of Digidesign (creator of Pro Tools), they are quickly taking the marketplace by storm. Although I would not recommend this service to someone just getting started, it is an incredible marketing tool for musicians with a grander budget.

So now you're probably thinking, great, I have all of this data all over the web and no central way to make sense of it all and use it to my advantage unless of course you chose to use one of the all in one tools. In my next post I will be covering how to bring it all together and what analytics platforms you could be using to help you through this process.

If you are a musician or artist, what tools have you found to work best for you?


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Comments
  • http://bevbarnett.wordpress.com/ Bev Barnett

    Interesting collection, Chase. The first question, though, is where is the musician in their career and what are they trying to achieve? There are so many social media resources, it becomes overwhelming for an independent artist and pretty soon they are spending a little bit of time everywhere, spreading themselves thin becuase someone said they should.

    Then they get caught up in "what will make things easier for me" rather than really thinking through what they need to focus on, and will make it easier for their potential fans to learn about them, love them, recommend them, go to their shows - in short, what will grow their fan base.

  • http://twitter.com/chase_farmer Chase Farmer

    Bev, you raise a good point. It would be impossible for me to cover all the points in a musicians career but I think these would be best utilized after you have at least an EP worth of music to share. However some of these tools are not suitable for having little to no fan base and trying to build one.

    Right now I can say that gaining email addresses is one of the most beneficial things for musicians, especially early in their career. They convert way more than any other form of marketing. If you can get somebody interested and then convert that into having their email address, you have made a great step towards converting that person into a true fan.

    The number one thing they should focus on is the music though. Then dabble and see if some of these tools can be useful. If the music isn't good then none of this matters.

    Watch out for my next post that will go into this a little further.

  • http://www.beingakb.com BeingAKB

    Chase,

    Excellent article. I'm actually working on a similar series of articles for my site directed at musician (you covered over half of the tools I've been writing about, lol).

    I think you provide great insight into tools that can be used to build and interact with a fanbase. Looking forward to your next article on analytics! (Have you checked out Next Big Sound? One of the most powerful analytics suites I've seen for musicians, hands down...going to be using it for all of my clients soon.)

  • http://twitter.com/chase_farmer Chase Farmer

    @beingakb Awesome. I'm glad you enjoyed it. I have checked out Next Big Sound and it was definitely number one on my list to cover as far as analytics go. I think there are a few others out there as well worth mentioning and I will be covering some platforms as well that will help you tie all of these tools together. Should be up here in the next couple days. Stay tuned!

  • http://www.WannaBeSocial.com/blog/ WannaBeSocial

    I must say this is a terrific post with some very useful resources. As a Social Media Manager for musicians (Independent & signed) I utilize many of these resources for each of my clients. I agree that building a list and utilizing email marketing early on is very critical to the success of a newbie.

    Thanks for sharing!!
    ~Felicia

  • http://twitter.com/mikemore mikemore

    Chase great post and list. You should check out http://www.headliner.fm. It helps artists reach new fans on Facebook and Twitter through recommending one another to their fans.

  • http://twitter.com/mikemore mikemore

    Chase great post and list. You should check out http://www.headliner.fm. It helps artists reach new fans on Facebook and Twitter through recommending one another to their fans.

  • http://www.StreetSpiritMusic.com Street Spirit

    Nice info!

  • http://www.StreetSpiritMusic.com/ Street Spirit

    Nice info!

  • Randall Tomes

    Is this a dynamic list?

  • Randall Tomes

    Is this a dynamic list?

  • Steve

    This is a great post, thank you. Do you think you can get by using just Fanbridge for your email marketing efforts or do you need a traditional email service like Mailchimp also?

  • http://www.musicmarketingmanifesto.com music marketing

    These really are a must have for anyone in the music business.

  • http://www.musicmarketingmanifesto.com music marketing

    These really are a must have for anyone in the music business.

  • Exitloop

    hey, nice list. I stumbled upon songpier while I was looking for an mobile and all in one solution. Did you check it?

  • http://twitter.com/connected_by Melissa Hess

    ReverbNation has an email marketing tool called FanReach. Its excellent because it has templates to designed specifically to promote songs, videos, shows, or a combination.  It is free for the first 500 subscribers and very reasonable pricing for other levels.  It also ties into other social media outlets and imports contacts into your fanbase very easily.  

  • http://twitter.com/connected_by Melissa Hess

    ReverbNation has an email marketing tool called FanReach. Its excellent because it has templates to designed specifically to promote songs, videos, shows, or a combination.  It is free for the first 500 subscribers and very reasonable pricing for other levels.  It also ties into other social media outlets and imports contacts into your fanbase very easily.  

  • http://www.taskcanon.com/ todo list manager

    It's really informative post. I like  this thought....

  • Anonymous

    Great post but you forgot to include 919radio.com | we are all human but we work hard..lol | thanks for the info

  • http://musicnerdery.com E.

    great list.

  • Karol Kolecava

    http://www.soundcloud.com/ and http://www.beat100.com/

    Two websites for musicians which really do help musicians gain more exposure, mostly free with soundcloud while beat100 is totally free, really rare these days so worth a peak.

  • http://www.facebook.com/people/Sunny-Davar/100001889065924 Sunny Davar

    http://www.songdew.com is just launched ..it is very promising..as it integrates online with offline opportunities ..and unlike soundcloud and reverbnation there is nop subscription here..

  • http://www.musicians-journey.com/ Musicians Journey

    Dude! It seems that there is a new website popping up every month that every musician should get on. This is a crazy great article. Thanks for all the great resources.

  • http://www.facebook.com/oaghazadeh Omid David Aghazadeh

    Great article! I love how you really go into the different platforms to show there are soo many ways to reach out. Also, I really liked the concept about working with tools that allow you to post on multiple platforms at once. What a great idea, and way to keep things streamlined for branding purposes! I wrote something similar, but more focusing on cohesion and keeping your presence. POsting at least two times a day is important to keep relevant. Thanks for the read!

    http://omidaghazadeh.wordpress.com/2013/03/18/speaking-out-through-social-media-the-musicians-reference-guide-on-the-fundamentals-of-online-networking/

  • Mike Bobby

    This list is quite impressive, but if I may I know of another tool musicians could use to market their music!! It's a program called DMDS by a company called Yangaroo, they allow instant uploads to major radio stations and tv networks!!! Its great for starting musicians that are trying to market their stuff!! Check em out... http://www.DMDS.com

  • Flip Tu

    We're a new service provider...we power social fan pages and social hubs for bands & artists. Social fan pages aggregate media from all your social accounts into one engaging, promotable page. Social hubs enable you to aggregate media around hashtags -- fan photos from your shows, fan contests/submissions, etc. http://www.fliptu.com/feature-your-brand

  • Sunny Davar

    check out http://www.songdew.com, if you wish to connect with music fans in India.

  • http://AvaTheAnarchist.BlogSpot.com/ AvaBella

    Great Post!!