20 Top Social Media Marketing Tools for Musicians
info graphic detailing the New Marketing Trifecta: Social, Email, and Mobile. After looking it over I wondered how this could apply to musicians and what tools they could be using to help them achieve the best results in this new era. There are quite a few tools out there that have been developed over the past couple years so itâ€™s impossible for me to highlight all of them, but I did my best to include the ones that I thought would be the most helpful, easy to use, and the top social media marketing tools for musicians. First I will go over tools that are useful for these 3 areas and then in my next post I will discuss how to bring it all together.
Artist DataBefore you delve into any of the tools listed below, I highly recommend you get an Artist Data account. A very simple user interface to update the majority of social networks you will find yourself using as a musician.
Video Marketing Tools for Musicians
If you’re not using YouTube to promote yourself as a musician at this point then obviously you don’t get it. With millions of people trolling YouTube everyday, not having any videos up there of your music is a complete disregard for any online visibility you are trying to achieve. YouTube is not only a great way to showcase what you’re up to, your music videos, and live performances but it is also a great discovery engine. Many people will click on your video if they find it in the related videos section of a band they already like. You can easily gauge where these people are coming from with the YouTube insights module. If you see that the Avett Brothers are sending a bunch of traffic your way, this is an easy way for you to expand your fan base by finding where their fans are online.One of the many YouTube success stories is the Gregory Brothers, who have managed to go from viral video stars to the Billboard 100.
Although YouTube is the number one video platform and has been for sometime, there are still quite a few out there than can not only help your SEO but also provide other ways for people to accidentally find you. TubeMogul allows you to upload your video one time and it will send it out to a vast array of video networks across the web.
Broadcast your concert, have a live video chat session with your fans, or just let fans drop in on you in the studio. These are all now realistic possibilities using live web video streaming. Livestream works great across most devices. The Associated Press have done a great job integrating this into their Facebook application. With the right developer and budget, a musician could easily replicate this or setup something very similar on a site of their own.