Ignite Social Media // Blog // Social Media Stats // Internet Usage by Age, Gender, Race and More
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Using Data to Rank 2011′s Top 20 Internet, Social Media and SEO blogs
For three years now, the folks at Cision have ranked the Top 100 blogs in our category by looking at specific data points. These data points are designed to reward actual site performance versus popularity or “Internet fame.” Last year, Ignite Social Media was ranked second, only to the blog powerhouse Mashable. This year, Cision [...]
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2011 Social Network Analysis Report – Geographic – Demographic and Traffic Data Revealed
2010 was a rocky year in the social network space and many sites closed their doors including Propeller.com and Team Sugar, to name a few. Quite a few others continued their decline into yesterday’s news as we see more social network users consolidating their social profiles. Undoubtedly, Facebook’s continued growth worldwide has led to this [...]
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Ignite Social Media named one of “World’s Top Social Media Marketing Firms for 2011″
The International Business Times came out with their list of 5 agencies they describe as “The World’s Top Social Media Marketing Firms for 2011” and Ignite Social Media is one of the five selected. We’re honestly not sure of the criteria, but we’re flattered to be included in such a small group of firms on [...]
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26 Facebook Fan Page Examples in Detail
Since the conclusion of our previous series “26 Social Media Marketing Examples in Detail” and with the start of the new year, I have been inspired yet again to evaluate what other brands are doing in the space. However, instead of covering what a brand is doing across multiple platforms, in this series we will uncover specifically what the top brands on Facebook are doing on their pages to engage with their fans.
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Ignite Social Media Blog
Internet Usage by Age, Gender, Race and More
People interested in social media marketing often ask me how age impacts Internet usage, and there’s clear drop off in usage as people age. Now, new data from Pew Internet & American Life Project and eMarketer shows this drop off clearly.
Among the interesting things is how much Generation X and Generation Y use the Internet, likely because both generations grew up with it. The data holds on fairly well until you hit age 71, when Internet usage drops significantly.
Internet usage by age is clear. But Internet usage by gender is a little less clear, with men (78%) slightly outpacing women (75%). Internet usage by ethnicity shows that whites (78%) are pretty similar to Latinos (75%), with both exceeding usage among African-Americans (68%). Not surprisingly, Internet usage increases with education and income.
All the other data I’ve seen shows that numbers across the board continue to climb, and even if you’re targeting older Americans, there are sites such as Eons and Third Age that do a great job targeting older people for social media marketing.
