Facebook Brand Page Reach Improves Slightly in January; Still Down 30% Since November
Facebook Brand Pages Suffer 44% Decline in Reach Since December 1 was discussed a lot in social circles, generating over 4,500 likes and nearly 2,000 Tweets alone as of this writing. We acknowledged at the time that the study was good because it used data from 21 different pages, but it was not good because we had only 9 days of data in December. Some also pointed out that December is a strange month for brands on Facebook because of the increase in marketing (paid and organic) that happens around the holidays. Fair point. So we went back and looked again, this time using data from all of November, comparing it first with all of December, and then comparing it again with the full month of January, on the same 21 brand pages we used the first time.