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There’s an ongoing battle of “who owns social media” in any given business. Many say it is an element of PR, and others claim it is a different beast entirely. Here are some of our takes on how to tell the difference.
Related Posts
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Steal Your Competitors Fakebait PR Thunder With This Technique
Brian Chappell | December 22, 2011 | View Comments
It’s no surprise to me when Go Daddy trys to be controversial. It seems to happen quite a bit for folks who follow tech/industry news. I wanted to share a quick example of why its super duper important to keep an eagle’s eye watch on your competition. Namecheap is riding the coattails of GD’s fakebait [...]
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Seminar, June 25: Social Media and the PR Practitioner
Jim Tobin | June 06, 2008 | View Comments
You work in PR but you’re interested in learning more about social media? If you’re in North Carolina, you just may be in luck—but only if you act fast.
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Why Social Media Leadership Won’t Come from Public Relations Teams
Jim Tobin | March 31, 2008 | View Comments
Steve Rubel of Edelman wrote a post the other day that got me thinking. His premise was that social media specialists will no longer exist in the near future. Given what we do at Ignite Social Media (we are social media specialists after all), I disagreed, but I’d like to explain why it would be both unnatural and unlikely for social media thought leadership to come from public relations agencies.
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Do Ad/PR Agencies Get Social Media?
Lisa Braziel | February 29, 2008 | View Comments
This morning I came across an article written in Adweek by Brian Morrisey entitled, “Social Media: ‘Agencies Don’t Get It”, which makes the claim (based off of latest research by TNS/Symfony) that, “If social network marketing is a puzzle, agencies might not be equipped to help clients see the big picture”.
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PR Heading Towards Social Media or Another Buzzword?
Lisa Braziel | January 17, 2008 | View Comments
In doing a little PR for Ignite, I typically use free, basic services like PR.com and PRLeap. For the most part, these are pretty decent for getting a traditional release “out there” easily and affordably. It has also led to Google News inclusion, which has led to boosted SEO of our site.
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When Social Media and Public Relations Work Together
Jim Tobin | November 08, 2007 | View Comments
I’m speaking tonight at a panel put on by Business Wire. If you want to come, please do so, and be sure to say hello. The topic is on social media generally, but more specifically looking at using social media for enhancing your news value.
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Social Media Press Release – What’s more important, the look or the data?
Lisa Braziel | October 10, 2007 | View Comments
When I think social media, words like knowledge – people – conversation – share – inform come to mind, not format – standardization – template – branded. The idea behind a Social Media Press Release (SMPR) template is flawed, why put yourself, your company, your product in the box right from the start?





