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Top 50 Facebook Brand Pages Q4, 2013

Jim Tobin.
By: Jim Tobin  |   January 2, 2014  |   View Comments

Adidas Football and Heineken are the only two brands to break in to the ranks of the Top 50 Branded Facebook Fan Pages in the fourth quarter of 2013, while Dr. Pepper and Sprite are the only two brands to drop off of the list. Facebook still holds its spot at #1 but Coca-Cola takes the #2 spot from YouTube, which fell to #3, which is a very rare change in ranking in the Top 10.

Pepsi's Poppin'

Pepsi boosted itself by about 76%, landing at the number 12 spot in the rankings. It's interesting to note that the majority of the Page's growth happened in October as they gained 11M Fans that month alone, compared to its total Fan growth for the quarter which was approximately 13.5M Fans. This growth may be attributed to Pepsi teaming up with the NFL to celebrate the players and fans with their "Are You Fan Enough" and "Live For Now" promotions.

Facebook is still #1 one as far as rankings go, but received fewer net new fans (~12.9M) than Pepsi this quarter.  Next highest is Coca-Cola with 30M fewer fans.

Fastest Growing Facebook Brand Pages

  • Up 25 spots: Pepsi up 76% to # 12
  • Up 8 spots: Adidas Football up 12% to make its debut on the Top 50 list at #47
  • Up 5 spots: National Geographic up 13% to #36

Biggest Losers

  • Drops off Top 50 list: Dr. Pepper, Sprite
  • Down 4 spots: EA Sports FIFA
  • Down 3 spots: Skittles, adidas Originals, Zara, and Ferrero Rocher

Noticeable Fan Growth

  • Gained over 13 million fans: Pepsi
  • Gained over 12 million fans: Facebook
  • Gained over 4 million fans: Coke, Samsung Mobile

Top 50 Branded Fan Pages, October - December 2013

Current Rank (12/27/2013) Rank by Fan Count (09/27/2013) Change in Rank Fans As of 09/27/2013 Fans As of 12/27/2013 % increase
1 Facebook 1 0 95,181,158 108,053,626 14%
2 Coca-Cola 3 1 73,238,556 77,985,272 6%
3 YouTube 2 -1 76,536,217 77,448,295 1%
4 MTV 4 0 47,417,092 48,419,795 2%
5 Disney 5 0 45,094,348 45,713,072 1%
6 Red Bull 6 0 40,188,546 41,937,390 4%
7 Converse 7 0 37,093,085 37,373,734 1%
8 Playstation 9 1 35,053,311 36,070,617 3%
9 Starbucks 8 -1 35,297,065 35,761,640 1%
10 Oreo 10 0 34,398,376 35,255,868 2%
11 Walmart 11 0 33,871,969 34,418,642 2%
12 Pepsi 37 25 17,660,486 31,132,381 76%
13 iTunes 12 -1 30,552,955 31,093,116 2%
14 Samsung Mobile 16 2 26,220,765 30,850,067 18%
15 McDonald's 13 -2 29,527,035 29,823,767 1%
16 Blackberry 14 -2 29,190,550 29,500,169 1%
17 Skype 15 -2 26,828,928 27,617,559 3%
18 Pringles 17 -1 25,853,795 26,671,482 3%
19 Samsung Mobile USA 19 0 25,255,696 26,324,065 4%
20 Subway 20 0 24,591,383 26,241,546 7%
21 Skittles 18 -3 25,578,261 25,725,872 1%
22 Monster Energy 21 -1 23,612,077 23,931,793 1%
23 Intel 23 0 22,461,683 23,841,135 6%
24 Victoria's Secret 22 -2 23,013,518 23,671,317 3%
Current Rank (12/27/2013) Rank by Fan Count (09/27/2013) Change in Rank Fans As of 09/27/2013 Fans As of 12/27/2013 % increase
25 Xbox 24 -1 22,195,170 22,894,617 3%
26 Target 25 -1 22,185,550 22,696,603 2%
27 Amazon.com 29 2 20,517,817 22,550,429 10%
28 Cartoon Network 28 0 20,907,337 22,367,861 7%
29 adidas Originals 26 -3 21,762,317 22,353,720 3%
30 Nike Football 30 0 20,064,144 21,219,113 6%
31 EA Sports FIFA 27 -4 20,947,748 21,166,618 1%
32 Levi's 31 -1 19,563,483 20,954,892 7%
33 Dove 35 2 18,604,270 20,855,763 12%
34 Kit Kat 33 -1 18,751,422 20,744,870 11%
35 Zara 32 -3 19,363,940 19,914,287 3%
36 National Geographic 41 5 16,830,484 19,097,043 13%
37 Ferrero Rocher 34 -3 18,675,218 18,823,403 1%
38 Mozilla Firefox 39 1 16,992,270 18,432,555 8%
39 Nutella 36 -3 17,891,788 18,014,867 1%
40 Discovery 40 0 16,895,825 17,647,864 4%
41 Nickelodeon 45 4 16,212,062 17,398,842 7%
42 Disneyland 38 -4 17,228,563 17,367,944 1%
43 H&M 42 -1 16,385,327 17,272,931 5%
44 Burberry 43 -1 16,379,731 16,814,516 3%
45 History 47 2 15,853,268 16,748,476 6%
46 Google Chrome 44 -2 16,346,735 16,599,876 2%
47 Adidas Football 55 8 14,796,029 16,580,487 12%
48 Vodafone Zoozoos 50 2 15,249,914 16,573,983 9%
49 Heineken 53 4 14,961,271 16,496,082 10%
50 Nike 48 -2 15,481,550 16,103,211 4%

Methodology

As always, you can read the methodology on our main page for this series.


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Comments
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