02 Jan Top 50 Facebook Brand Pages Q4, 2013
Adidas Football and Heineken are the only two brands to break in to the ranks of the Top 50 Branded Facebook Fan Pages in the fourth quarter of 2013, while Dr. Pepper and Sprite are the only two brands to drop off of the list. Facebook still holds its spot at #1 but Coca-Cola takes the #2 spot from YouTube, which fell to #3, which is a very rare change in ranking in the Top 10.
Pepsi’s Poppin’
Pepsi boosted itself by about 76%, landing at the number 12 spot in the rankings. It’s interesting to note that the majority of the Page’s growth happened in October as they gained 11M Fans that month alone, compared to its total Fan growth for the quarter which was approximately 13.5M Fans. This growth may be attributed to Pepsi teaming up with the NFL to celebrate the players and fans with their “Are You Fan Enough” and “Live For Now” promotions.
Facebook is still #1 one as far as rankings go, but received fewer net new fans (~12.9M) than Pepsi this quarter. Next highest is Coca-Cola with 30M fewer fans.
Fastest Growing Facebook Brand Pages
- Up 25 spots: Pepsi up 76% to # 12
- Up 8 spots: Adidas Football up 12% to make its debut on the Top 50 list at #47
- Up 5 spots: National Geographic up 13% to #36
Biggest Losers
- Drops off Top 50 list: Dr. Pepper, Sprite
- Down 4 spots: EA Sports FIFA
- Down 3 spots: Skittles, adidas Originals, Zara, and Ferrero Rocher
Noticeable Fan Growth
- Gained over 13 million fans: Pepsi
- Gained over 12 million fans: Facebook
- Gained over 4 million fans: Coke, Samsung Mobile
Top 50 Branded Fan Pages, October – December 2013
Current Rank (12/27/2013) | Rank by Fan Count (09/27/2013) | Change in Rank | Fans As of 09/27/2013 | Fans As of 12/27/2013 | % increase | |
---|---|---|---|---|---|---|
1 | 1 | 0 | 95,181,158 | 108,053,626 | 14% | |
2 | Coca-Cola | 3 | 1 | 73,238,556 | 77,985,272 | 6% |
3 | YouTube | 2 | -1 | 76,536,217 | 77,448,295 | 1% |
4 | MTV | 4 | 0 | 47,417,092 | 48,419,795 | 2% |
5 | Disney | 5 | 0 | 45,094,348 | 45,713,072 | 1% |
6 | Red Bull | 6 | 0 | 40,188,546 | 41,937,390 | 4% |
7 | Converse | 7 | 0 | 37,093,085 | 37,373,734 | 1% |
8 | Playstation | 9 | 1 | 35,053,311 | 36,070,617 | 3% |
9 | Starbucks | 8 | -1 | 35,297,065 | 35,761,640 | 1% |
10 | Oreo | 10 | 0 | 34,398,376 | 35,255,868 | 2% |
11 | Walmart | 11 | 0 | 33,871,969 | 34,418,642 | 2% |
12 | Pepsi | 37 | 25 | 17,660,486 | 31,132,381 | 76% |
13 | iTunes | 12 | -1 | 30,552,955 | 31,093,116 | 2% |
14 | Samsung Mobile | 16 | 2 | 26,220,765 | 30,850,067 | 18% |
15 | McDonald’s | 13 | -2 | 29,527,035 | 29,823,767 | 1% |
16 | Blackberry | 14 | -2 | 29,190,550 | 29,500,169 | 1% |
17 | Skype | 15 | -2 | 26,828,928 | 27,617,559 | 3% |
18 | Pringles | 17 | -1 | 25,853,795 | 26,671,482 | 3% |
19 | Samsung Mobile USA | 19 | 0 | 25,255,696 | 26,324,065 | 4% |
20 | Subway | 20 | 0 | 24,591,383 | 26,241,546 | 7% |
21 | Skittles | 18 | -3 | 25,578,261 | 25,725,872 | 1% |
22 | Monster Energy | 21 | -1 | 23,612,077 | 23,931,793 | 1% |
23 | Intel | 23 | 0 | 22,461,683 | 23,841,135 | 6% |
24 | Victoria’s Secret | 22 | -2 | 23,013,518 | 23,671,317 | 3% |
Current Rank (12/27/2013) | Rank by Fan Count (09/27/2013) | Change in Rank | Fans As of 09/27/2013 | Fans As of 12/27/2013 | % increase | |
25 | Xbox | 24 | -1 | 22,195,170 | 22,894,617 | 3% |
26 | Target | 25 | -1 | 22,185,550 | 22,696,603 | 2% |
27 | Amazon.com | 29 | 2 | 20,517,817 | 22,550,429 | 10% |
28 | Cartoon Network | 28 | 0 | 20,907,337 | 22,367,861 | 7% |
29 | adidas Originals | 26 | -3 | 21,762,317 | 22,353,720 | 3% |
30 | Nike Football | 30 | 0 | 20,064,144 | 21,219,113 | 6% |
31 | EA Sports FIFA | 27 | -4 | 20,947,748 | 21,166,618 | 1% |
32 | Levi’s | 31 | -1 | 19,563,483 | 20,954,892 | 7% |
33 | Dove | 35 | 2 | 18,604,270 | 20,855,763 | 12% |
34 | Kit Kat | 33 | -1 | 18,751,422 | 20,744,870 | 11% |
35 | Zara | 32 | -3 | 19,363,940 | 19,914,287 | 3% |
36 | National Geographic | 41 | 5 | 16,830,484 | 19,097,043 | 13% |
37 | Ferrero Rocher | 34 | -3 | 18,675,218 | 18,823,403 | 1% |
38 | Mozilla Firefox | 39 | 1 | 16,992,270 | 18,432,555 | 8% |
39 | Nutella | 36 | -3 | 17,891,788 | 18,014,867 | 1% |
40 | Discovery | 40 | 0 | 16,895,825 | 17,647,864 | 4% |
41 | Nickelodeon | 45 | 4 | 16,212,062 | 17,398,842 | 7% |
42 | Disneyland | 38 | -4 | 17,228,563 | 17,367,944 | 1% |
43 | H&M | 42 | -1 | 16,385,327 | 17,272,931 | 5% |
44 | Burberry | 43 | -1 | 16,379,731 | 16,814,516 | 3% |
45 | History | 47 | 2 | 15,853,268 | 16,748,476 | 6% |
46 | Google Chrome | 44 | -2 | 16,346,735 | 16,599,876 | 2% |
47 | Adidas Football | 55 | 8 | 14,796,029 | 16,580,487 | 12% |
48 | Vodafone Zoozoos | 50 | 2 | 15,249,914 | 16,573,983 | 9% |
49 | Heineken | 53 | 4 | 14,961,271 | 16,496,082 | 10% |
50 | Nike | 48 | -2 | 15,481,550 | 16,103,211 | 4% |
Methodology
As always, you can read the methodology on our main page for this series.