Top 50 Branded Facebook Fan Pages, April 2011

“Stability” was largely the word of the month for the very largest branded Facebook fan pages, at least compared to last month’s rankings. The only change in the Top 10 was Converse growing 11% to leapfrog Skittles, which grew at a more typical (for this month) rate of 4%.

Top Movers

The following pages moved up the fastest this month:

  • Burberry, up 4 to #36
  • Adidas Originals, up 3 to #20
  • DC Shoes, new to the list for the first time.

From a percentage basis, congrats go to:

  • Burberry, up 19%
  • Walmart, up 18%
  • Disney, up 15%

Biggest Fallers

Nobody really plunged this month. In fact, nobody fell more than 2 positions in the rankings:

  • Victoria’s Secret, down 2 to #14
  • Zara, down 2 to #23
  • Hollister, down 2 to #44
  • 5 Gum, down 2 to #14
  • Abercrombie & Fitch, off the list, from #50
Current Rank (04/27/2011) Rank by Fan Count (03/28/11) Change in Rank Fans as of 03/28/11 Fans as of 04/27/2011 % increase
1 Facebook 1 0 36,779,877 38,771,604 5%
2 YouTube 2 0 29,831,678 31,989,409 7%
3 Coca-Cola 3 0 23,857,103 25,819,078 8%
4 Starbucks 4 0 20,329,276 21,333,509 5%
5 Disney 5 0 18,596,581 21,318,653 15%
6 MTV 6 0 18,103,645 20,191,860 12%
7 Oreo 7 0 17,468,509 18,684,841 7%
8 Red Bull 8 0 16,565,291 17,888,823 8%
9 Converse All Stars 10 1 14,895,016 16,506,013 11%
10 Skittles 9 -1 15,672,589 16,221,888 4%
11 Converse 11 0 13,421,324 15,169,794 13%
12 iTunes 13 1 12,046,910 13,427,055 11%
13 Playstation 14 1 11,528,364 13,032,605 13%
14 Victoria’s Secret 12 -2 12,085,918 12,640,869 5%
15 Pringles 16 1 10,994,657 12,276,483 12%
16 Live Messenger 15 -1 11,165,454 12,145,654 9%
17 Ferrero Rocher 18 1 8,955,078 9,880,067 10%
18 Monster Energy 17 -1 9,409,253 9,871,040 5%
19 Nutella 19 0 8,446,587 9,375,620 11%
20 adidas Originals 23 3 8,188,557 9,064,565 11%
21 Victoria’s Secret Pink 20 -1 8,422,584 8,733,585 4%
22 Dr. Pepper 22 0 8,356,394 8,705,502 4%
23 Zara 21 -2 8,410,248 8,704,005 3%
24 Disneyland 24 0 8,164,371 8,676,871 6%
25 Xbox 25 0 8,018,073 8,609,684 7%
26 Starburst 26 0 7,956,695 8,325,601 5%
27 Disney Pixar 27 0 7,870,369 8,184,917 4%
28 McDonalds 28 0 7,633,807 7,987,297 5%
29 Nike Football 31 2 6,176,073 6,949,920 13%
30 Reese’s 29 -1 6,699,194 6,913,089 3%
31 H&M 30 -1 6,544,627 6,838,200 4%
32 Taco Bell 32 0 6,044,898 6,308,792 4%
33 Blackberry 33 0 5,870,822 6,279,940 7%
34 Walt Disney World 34 0 5,869,104 6,150,589 5%
35 Starbucks Frappuccino 35 0 5,852,337 6,131,756 5%
36 Burberry 40 4 4,967,680 5,905,114 19%
37 Google Chrome 36 -1 5,663,796 5,816,846 3%
38 National Geographic 37 -1 5,175,341 5,625,800 9%
39 Lacoste 38 -1 5,168,385 5,470,081 6%
40 Subway 39 -1 5,149,631 5,399,111 5%
41 BMW 41 0 4,945,461 5,313,616 7%
42 Walmart 44 2 4,458,193 5,279,499 18%
43 Mountain Dew 43 0 4,590,239 4,881,775 6%
44 Hollister 42 -2 4,608,881 4,867,179 6%
45 DC Shoes new 4,836,484
46 Buffalo Wild Wings 45 -1 4,405,710 4,593,296 4%
47 Puma 47 0 4,243,732 4,590,201 8%
48 5 Gum 46 -2 4,350,396 4,546,998 5%
49 Sony Ericsson 48 -1 4,233,227 4,525,208 7%
50 Forever 21 49 -1 4,187,375 4,351,954 4%

Methodology

For the full methodology as to which types of pages are included and which are not included, please see the bottom of our main page for the Top 50 Facebook fan pages.

Disclosure: Both Nike and Windows Live Messenger are clients of Ignite Social Media.



Ignite Social Media