The Question Every Brand Asks One of the most common questions we hear from brands is: how do we connect our social media efforts to business results and/or sales? For brands with direct e-commerce, the answer can be fairly straightforward. For everyone else, it gets complicated fast....
As a social media agency, we are often brought in to help develop social media strategies for brands based on their overarching goals and objectives.Over the past 6 months, we’ve noticed an increase in clients asking us to develop social media strategies to drive AI...
Being in social media marketing since 2007 means that I've been around to see a lot of shiny new platforms come and go. I also commonly joke that "what goes around comes around." Suddenly old "organic" tactics are becoming new again.Reddit is no exception.It's been...
2026 Social Media Predictions: What’s Next for Brands?It’s that time of year again—pumpkin spice latte in hand, slide decks open, and plans for 2026 starting to take shape. It’s the familiar season when social media budgets are reviewed, new KPIs and goals are debated, fresh...
I never thought I’d be saying this, but one of the most frequently asked questions we still receive in 2024—nearly 17 years since we opened our doors as the first social media agency in the United States—is: 'How can we achieve organic social media growth...
When should a brand conduct a social media audit? A full audit is most valuable when your brand has at least six months of consistent activity, measurable goals, and enough budget to act on the findings. Skip a deep dive if you have brand-new channels, minimal...
As a social media agency, we’ve been on a different kind of frontlines during COVID-19: helping our clients navigate and communicate individual business plans on their social channels. In the early weeks, we helped develop and adjust editorial calendars, content, and social media messaging that took...
As a social media only agency, our favorite time of year is when we get look forward to the next year and make informed predictions about where the space may be headed. While we don’t have a crystal ball, we have included social data and insights...
With initial 2020 planning discussions in motion, it’s important to look at industry trends that may impact your social media marketing strategies and tactics. Given Facebook is still a priority channel for many brands, our social media agency wanted to share 3 main trends we’re seeing...
Whether you are still finalizing your social media strategy or hitting the ground running with execution this year, we've compiled the following few social media ad spending trends to help guide and inform your social advertising spending in 2019. Social Media Ad Spending Predicted to Grow...
Whether you are still finalizing your social media strategy or hitting the ground running with execution this year, our social media agency has compiled the following social media ad spending trends to help guide and inform your social advertising spending in 2019. Social Media Ad Spending...
With over 68% of brand-side marketers having or planning to have internal resources dedicated to social media, the need for social media consultants is rising. Whether you are managing social media for a brand as a one-man-show or have a more robust internal team of resources -...