This week we see more announcements further confirming the intense competition of social networks to gain video views from users. Snapchat releases staggering video stats to put the pressure on Facebook, Periscope videos can now autoplay in Twitter, and rumors from CES indicate that Twitter...

18 January, 2016

[br] This week we see a few recent updates from Snapchat, showing us the brand is getting serious about monetization. We also see some great (and not so great) examples of the early brands starting to utilize Facebook’s 360 degree video ads, and last but certainly...

23 November, 2015

At Advertising week, Facebook announced that it now has 2.5 million advertisers and released 4 new announcements and updates to its ad offerings to provide even more opportunities for the network to monetize. I'll unpack what we know about these announcements below, as well as their...

30 September, 2015

Twitter Releases Buy Button to Select Brands This week Twitter announced a Buy button integration for brands by leveraging its partnership with Stripe. This partnership opens up the opportunity for consumers to purchase a product from a tweet, without having to leave the Twitter experience. If...

20 September, 2015

Lately I’ve been noticing an influx of sponsored Instagram Ads in my feed. Even though I work in social media marketing and have closely followed these new ad units – I’ve felt the knee jerk reaction a few times of, “why is this brand in...

17 September, 2015

Whenever new functionality is announced by social networks, there is usually a waiting game for marketers to really see what the end-user experience looks like to the end-consumer. This time around, Twitter's announcement of the new Buy button features came with at least one live example...

16 September, 2015

Snapchat Ever Snapchat “Snapinar” for Brands With Snapchat now the fastest growing network, and having one of the most engaged audiences in its competitive set, it’s certainly time for it to capture marketer’s attention. To help shed some light on the brand opportunities on this network,...

02 August, 2015

As we are half-way through the year, many marketers are starting the exercise of looking ahead to 2016 and beginning to think about what their social budgets should be.  Since we frequently consult with brands on social media planning (including the budgeting exercise) we wanted to share some tips on how to set your...

13 July, 2015

Recently I was asked the question "What's the next big thing in social?".  Immediately I had a flood of possibilities come to mind, followed quickly by the inherent fear "have I missed anything major?". As I nixxed trends that are nearing maturity and immature trends on the horizon, I started...

09 July, 2015
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