Wondering how to engage your social media audience and make them stop in their feed to view your content? Create engaging video. As you focus on your brand’s social media strategy development for the new year, ensure that video is part of your content mix....

Pinterest began testing video ads that take up the entire width of a user’s mobile device – Promoted Video at max width – in early June. This week, the ad unit debuted to all advertisers on the platform. In their release, Pinterest advised on best...

For a long time, YouTube was the go-to space for finding, posting, and discovering videos. When monetization rolled around on YouTube, it was certainly the most sought after social channel to make money from video content. However, with the launch of new tools on Facebook...

How do you know when it is, and when it isn’t, appropriate to use video content for you brand? Unfortunately, the answer isn’t as obvious as we might like. While it may seem like abiding by the more is better rule for video content is...

Watch out, YouTube, Facebook is pulling no punches! Facebook is not only expanding their video platform, Facebook Watch, they are also dominating in the branded video space.Facebook WatchIn 2017, Facebook launched a video platform called ‘Facebook Watch’ which is a hub for longer-form video...

If you’ve been on any social media platform within the last week, you’ve probably seen many posts surrounding Mother’s Day. For this holiday, many of the industry’s biggest brands have a great reason to participate in marketing to moms, daughters, fathers and more. According to...

When you think of live video, Facebook may be the first platform that comes to mind. They’ve certainly made the biggest push for it over the past year or so. But, there are plenty of other platforms that are worth considering. Twitter, Instagram, Periscope, and...

Running a sweepstakes for your brand can be a great way to reward your loyal fans and find new ones. Doing a live video sweepstakes on Facebook is a new playing field and we think one that shouldn't be ignored. We’ve already touched on Facebook...

Facebook Live, one of the most exciting, engaging social media tools available, is captivating both people and brands alike. From live makeup tutorials to live product reveals to live movie premieres, the potential for this Facebook tool is nearly limitless. It’s no longer a question of...