Why Video Should Be Part of Your Social Strategy

Why Video Should Still Be a Part of Your Social Media Strategy

Wondering how to engage your social media audience and make them stop in their feed to view your content? Create engaging video. As you focus on your brand’s social media strategy development for the new year, ensure that video is part of your content mix. Read on for a few reasons why.


Why Video Should Be Part of Your Social Strategy

It drives online purchases.

A recent study by Brightcove shows that 85% of millennials have purchased a product after watching a video. That’s no surprise, given the amount of time consumers spend on their mobile devices each day. When your goal is to drive online purchases for your brand, think of how you can weave your marketing story into video format, whether its live or pre-recorded video.

It increases engagements.

Fans are likely to further engage with your brand after watching a video on social media. Twitter states that Tweets with video attracted 10X more engagements than Tweets without video. You’ll likely see more efficiency with your paid budget as well.

It’s more memorable.

People might not remember your case study or whitepaper, but chances are they’ll remember your video (if it’s engaging enough). The same Brightcove study found that video was the most memorable form of content for 21% of consumers and 29% of millennials, ranking higher than display ads at 13%, email marketing at 9%, case studies at 4% and text ads at 2%

So, how to do you create engaging video content?

Follow these video best practices when developing video for social:

  • Create a hook – do something to get the user’s attention within the first three seconds of the video
  • Keep it short – there’s a lot of information to consume on every social media platform & if your content is too long, you’ll lose your audience
  • Use captions or visual cues – make it easy for users to consume your video content, whether they have their earbuds or not


Will you reach your audience where they are in their day with video content? Learn how your brand can benefit from social media strategy development in 2019. Ready to up your social media game? Contact us here.

Ignite Social Media