You can’t talk social media anymore without mentioning TikTok. The wildly popular social media platform has taken off since its launch in 2016 booming its way to the top of “best of” and “most popular” charts in countries across the world. As people are spending increasingly...
One month of 2022 has come and gone, so let’s check in. Cliché or not, there is something valuable in utilizing the change of a calendar year to take a step back, evaluate, and set goals for the upcoming year. In this case, we are...
A lot has happened this past year. 2021 showed us both the rise and fall of Clubhouse, accompanied by some major hype around social audio that most people have already forgotten about. Facebook has been the focus of too many headlines to count, from the...
It can be difficult to evaluate the success of your social media marketing initiatives when social media is just one of the many marketing tactics you oversee. It’s an issue that a majority of marketing executives face, and one that we’re always working to help...
The week of October 4, 2021, Facebook's week went from bad to worse when the company's entire family of apps were inaccessible to users with no warning. The massive outage, which impacted Facebook, Instagram, WhatsApp, Messenger, and Oculus, lasted over 5 hours. Both platform users...
Curious about which audiences use Instagram Reels? Our team was eager to learn more about who the users are and what they're interested in. We've broken down 3 recent insights of IG Reels users from GWI below. Overview of Instagram Reels Reels is relatively new to Instagram,...
Running A/B tests is one of the most effective ways of optimizing your social media presence. The benefits of social media optimization run deep. From increasing your visibility to boosting engagement and improving your customer service, optimizing your social media presence can bring about rapid...
The fun of social media (and sometimes the pain) is how fast it moves and evolves. Social media trends that your audience loves and gives you great engagement on Monday may feel outdated a month, a week, or even a day later. Staying on top...
The world of social media marketing is never a dull one, and as the networks continue to evolve and roll out new changes, your paid media strategy must also be adjusted. This has particularly come into play this year with the iOS.14 update. Facebook has...
As our teams dove into Q4 research at the beginning of the year, we notice that our data partner, GWI (formerly known as GlobalWebIndex), recently moved YouTube out of the 'social media network' category and into the 'streaming service' category. We asked one of our representatives...
2020 will forever be known as the year that everything changed. A global pandemic, a Presidential election, numerous social justice movements, and more led to a slew of changes to how Americans live their everyday lives… including our social media behaviors. About one month into nationwide...
How much value do you currently place on your organic content strategy? What was once the sole focus of social media marketing has nearly become an afterthought as businesses allocate more and more of their budgets into social media advertising. And who can blame them when...