As a social media agency, we’ve been on a different kind of frontlines during COVID-19: helping our clients navigate and communicate individual business plans on their social channels. In the early weeks, we helped develop and adjust editorial calendars, content, and social media messaging that took...

As we draw closer to the 2020 U.S. Presidential election, we wanted to provide an update on ad spending on Facebook and Instagram. We’ll share some trends we’re seeing and recommendations for social ad placements during election time. Trends on Facebook/Instagram As of 8/27, Facebook is reporting...

This post was updated September 2020 Key Takeaways TikTok is a bite-sized social video platform that allows users to create, share, and edit videos with built-in tools that make it easy for anyone to add music or special effects42% of users fall into the Generation Z...

Bad news: There is no one thing I can tell you that will optimize your social media content. Good news: There are several things I can tell you to consider and ask yourself throughout the entire content creation process that will make optimizing your social media content strategic...

A new decade is upon us, and with it comes a fresh lens through which we can view the world of social media. Ten years ago, social media platforms were developing (some yet to be developed) and foreign to marketers. Now, as we step into 2020 armed with...

As we get ready to close the door on 2019 and move on to a new decade, we think it is worth revisiting some of the popular topics, based on blog traffic data, of this year. It will be interesting to see if the popular social media topics...

Most the of the time, brands are looking to target a certain subset of individuals on social. When it comes to millennials, brands have to be strategic as they differ from other generations and groups of people. Below we breakdown what's trending with millennials on...

Your birthday must be on or before today’s date in 1998 to view this content. If we were advertising or selling alcohol you might see a similar message due to the restrictions put in place for marketing alcoholic beverages. In the US the marketing and...

When you think of the word “organic” these days, the word “expensive” probably also comes to mind. But when it comes to social media, organic reach is all about the influence content has without paying to boost it. Growing your following naturally can be painfully slow sometimes. So...