When you think of the word “organic” these days, the word “expensive” probably also comes to mind. But when it comes to social media, organic reach is all about the influence content has without paying to boost it.Growing your following naturally can be painfully slow sometimes. So...
As 2019 draws to a close, many of you may be putting the finishing touches on your social media strategy plans for the next calendar year. Buttoning up your 2020 strategy can get tricky, however, when the social media platforms and their users are perpetually...
Buying followers is one of the worst ways to spend your social media budgetSocial media trends ebb and flow, and recently more and more marketers are approaching our agency asking, “Can you run a program to get me more fans on Instagram/Facebook/Twitter?”Stop. Right. There.Running a program...
As a result of ever-changing content algorithms, social media benchmarks are fickle. There's a good chance what will follow in this post will be irrelevant as soon as it's published but, what the heck, let's look at a few social media stats and benchmarks we've...
As we head into the back half of October, we approach a time of year that is integral for so many brands’ bottom lines – the holiday season. While we’re still a few weeks out from full-on holiday cheer in every storefront, the time to...
As the social media landscape continuously shifts, so must your brand strategy for operating on the various platforms. However, it can be difficult to stay on top of the constant stream of changes, updates, and additions coming from all the different networks, so to help...
Ignite Social Media received the Audience Honor at the Shorty Awards for both of the categories we applied for: Retail & E-commerce and Large Media Buying Strategy. There were some great submissions by top brands in each of the categories.Shorty Award Audience Honor: Retail &...
When it comes to marketing, non-profit organizations tend to zero in their efforts to their big donor campaign seasons. While this approach may yield decent results, it is a missed opportunity. Non-profits should be connecting with their constituents and providing updates on their progress outside of their major donation...
https://youtu.be/aG_cwCHoMD4Social Media and Ecommerce TrendsE-commerce sales have reached about a half-trillion dollars and the cost of acquiring new customers is growing with it. A key trend, from Mary Meeker's annual internet report showed that Americans are spending more time with digital media than...
In this week's edition of Ignite Your Week, we're talking about micro-channels and how micro-channels might very well be the brand new channel for generation Z.Micro-channels for Gen ZEssentially what's happening is generation Zer's are recreating Facebook groups on Instagram. We are seeing...