As social media has become a bigger player in a brand’s overall marketing mix, more c-suite executives are taking notice. Social media has also created a space where people can build their personal brands. Many executives use these channels to build a following and influence....

The social media industry changes rapidly and if you don’t keep up with the latest trends, you may be left in the dust by your competitors. At the start of the year, we wrote about the four trends social media marketers should expect in 2017....

Instagram artists are some of the most entertaining types of influencers to follow on the social media network, today we're going to highlight five. The reason I love them? They constantly put a smile on my face and prompt me to wonder if I too could create some...

A wise man once said social media is a cocktail party. A lot has changed in social media in the nine years since that book was written, but one thing certainly has not: engaging with your fans matters. Here are five ways to better...

It's the start of a New Year and many of you may be wishing to develop a social media audit for your social media channels to be sure they're working hard for your brand. Well never fear! The path to a social media audit is...

The world of food influencers continues to grow and as we continue on with 2017, we thought it was time to provide some of our favorites to follow.  We are always looking for content creators to partner with to create stunning and unique recipes, as it can help...

We’re getting to the time of year where people are already abandoning resolutions they made way back three weeks ago, but the year is still young and the perfect time to reflect on 2016 while making plans for what’s to come in 2017. That goes...

“If you fail to plan, you plan to fail.” Ever heard this saying before? Probably a few thousand times every new year. This saying applies to all of our New Year’s resolutions – getting in shape, becoming financially stable, and yes, your social media strategy, too. In need...

Oh, snap—our favorite disappearing video app is getting some serious competition! Ever since its launch in August, Instagram Stories (a platform so similar to Snapchat it’s sometimes difficult to tell the two apart) has been emerging as a force in marketing, engaging the platform’s 500...