Jul 06 3 Easy Ways to Enhance Your Carousel Ads
Carousel ads are quickly becoming the post type of choice for brands trying to showcase their products or services. (If you’re not familiar with these, you can read all about them in this Facebook blog post.) Not only are they thumb-stopping, but here at Ignite Social Media we’ve seen them be extremely cost efficient when promoting. With a few simple tweaks, you can make your carousel ads produce even more engagements or clicks to your website.
1) Use User Generated Content (UGC)
UGC is something that should be utilized in your regular content mix. Using these photos in carousel ads helps make the ads even more impactful. In fact, West Elm recently reported ROI that was 7 times higher than normal when they used UGC for their Facebook ads. Why does this work? Because UGC is the most authentic content available to brands. It’s made by the audience, so it feels natural and is, in turn, more engaging to the rest of the audience. Incorporating these into your carousel ads is sure to improve their performance and help meet objectives and goals.
Levi’s used UGC to promote their NFL collection.
2) Use Continuous Images
Part of the reason carousel ads perform better than other post types is that they are visually eye-catching. They stand out in the crowded newsfeed. To capture even more attention, create an ad that features one continuous image. We’ve seen Click-Through Rates increase substantially when this type of image is used versus an individual image on each frame.
Tieks did a great job showcasing their product and providing benefit messaging using one continuous image that consumers could scroll through.
Las Vegas Convention & Visitors Authority used a continuous image to show a breathtaking photo that captures the energy & life of the Las Vegas strip.
3) Provide Additional Value
As with any post, you shouldn’t be trying to simply push sales with your carousel ads. Pairing helpful tips, tricks or product information can greatly enhance the performance of your ad.
Tyme used a carousel ad to give a step-by-step tutorial on how to use their curling iron, showcasing the ease of using their product.
Our client Lowe’s Home Improvement gave helpful tips for cleaning your grill in a post promoting a sale on grills. They also incorporated video into their carousel ad, which is a great way to capture even more attention and increase the efficiency of your ad spend.
Overall, utilizing authentic imagery & UGC, grabbing attention with thumb-stopping continuous images, and providing helpful information will allow your carousel ads to work even harder for you. Tell us, what different uses for carousel ads have you seen that you’d like to try?