We all know that the holiday time can be stressful, people are consuming more information than they typically would during other times of the year. For brands, it can be difficult for their messaging to get through the clutter, but one way to push through...

09 October, 2015

Twitter's recent announcement that they are deprecating the Twitter Share Count API is giving some marketers heart palpitations, but to me this is a sign of a company that's finally maturing albeit in ways that will make life difficult to marketers in the short-term. Here's...

08 October, 2015

Last week brought a momentous personal victory for me: Bojangles launched their own emoji keyboard, Bomoji. Brands capitalizing on emojis is nothing new. To name a few, Ikea, Coca-Cola, General Electric & Comedy Central have all dabbled with their own branded emoticons, emojis or stickers to...

06 October, 2015

Are you a marketer constantly looking for new and innovative ways to target to your millennial audience? Look no further. On Wednesday, October 7th, our Detroit staff members will be making an appearance at Brand Innovators Mobile & Millennial Summit hosted by Quicken Loans in Detroit. The one target...

05 October, 2015

Twitter’s plans to go beyond 140 characters got a lot of press this week, although what they’re likely to do is only an incremental, wise step. New research on millennials and social behavior has some nuggets for social media marketers and YouTube and Facebook have...

04 October, 2015

Many a marketing team has sat around a table brainstorming about what their customers want to hear. Instead of guessing which types of content to create, try listening to your customers instead. When used to monitor customer conversations and uncover real customer concerns, your social listening...

02 October, 2015

This morning I logged into Facebook and  saw that my friend’s baby woke her up at 3:00 a.m. for the day. Another friend came down with the flu and a coworker hurt her wrist in a car accident. I found myself torn. If I Liked these status updates,...

02 October, 2015

[br] [br] Last week, I had the opportunity to host a panel at the Brand Innovators Content Marketing Summit in Minneapolis, MN. Our panel focused on the role that brands play in content production and their new perspective as editors just as much as advertisers. The...

01 October, 2015

At Advertising week, Facebook announced that it now has 2.5 million advertisers and released 4 new announcements and updates to its ad offerings to provide even more opportunities for the network to monetize. I'll unpack what we know about these announcements below, as well as their...

30 September, 2015