Pinterest begins testing new ads, Snapchat implements an interesting marketing tactic and Twitter finds a reason to celebrate, all in this week’s social you should know. Birthday Celebrations Two renowned social companies are celebrating some important anniversaries. On Monday, Twitter celebrated 10 years in the social universe...

28 March, 2016

Welcome to Ignite! It’s no surprise, but we might be a little bit biased when we say we work in one of the best companies in the world! Known as the original social media agency, we truly take into consideration an array of different goals we...

25 March, 2016

According to eMarketer, social network ad spending is increasing at a rapid rate. This year alone, over $13 billion will be dedicated to promoting ads in the social space. Do you ever log onto Facebook and wonder how the magical internet fairies know about your 6...

24 March, 2016

By now you’ve probably seen something like this in any one of your social feeds — a popular form of content that is part video/part still image. The creator’s hope is that when you see this, your senses are fooled - which makes you wonder...

23 March, 2016

Despite beginning as a religious holiday in Ireland (where until the 1960s bars were actually closed for the day…seriously), Americans have morphed St. Patrick’s Day into a day of celebrations. Whether celebrating their Irish heritage or just being Irish for the day, people like to...

21 March, 2016

Whenever I try to describe what influencers are and what they do to anyone outside of the social media industry, I find that people generally have a misconceived notion about what they actually do. Typically one of the first things that I hear is, “I...

21 March, 2016

If you search "Sales Strategy” it will return 500 million results. Half a billion. First page titles include '5 Keys to Successful Sales Strategies' and '10 Easy Sales Strategies for Small Companies' along with a ton of software companies that promise to make it so easy for...

16 March, 2016

The concept of “influencer marketing” is nothing new. For decades, brands and the advertising industry have gravitated toward using the notable, famous, and controversial as the face of their product endorsements. The thought process was that celebrities, due to their famous nature, were trustworthy enough...

15 March, 2016

Meerkat makes an exit from livestreaming, Snapchat continues to endure growing pains and Facebook introduces point-of-sale data. That and more in this week's Social You Should Know.   Meerkat Makes Exit from Livestreaming Twitter and Facebook proved to be too fierce a rival for Meerkat, one of the first...

14 March, 2016