26 Oct Twitter Wants YOU to Vote; Instagram Launches New Handle | Social You Should Know

Posted at 09:00h in Social Media Trends

Twitter provides a new way to capture opinions, Instagram praises businesses and new insights on Facebook ads, all in this week’s Social You Should Know. Twitter Wants YOU to Vote Just when you thought you had enough of the debates and public opinion polls, Twitter...

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13 Sep Facebook Changes Brand Pages | Social You Should Know

Posted at 11:00h in Social Media Trends

Facebook Changing Brand Pages Facebook announced this week that they are updating Brand Pages to better serve businesses and mobile devices. These updates include new and more prominent call-to-action buttons that appear under the Page cover photo and comprise activities closely linked to purchases such...

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04 Sep WeChat for Brands

Posted at 11:40h in games

Messaging applications have continued to grow and expand their influence over our day to day lives. If you’re a global brand with a focus on China, chances are you’re using WeChat to reach your consumers. For the rest of you, here’s an overview of the platform and...

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31 Aug Influencer Marketing Effectiveness Continues to Rise; New Research Supports Facebook Impressions | Social You Should Know

Posted at 09:00h in Social Media Trends

The Effectiveness of Influencer Marketing Continues to Rise As we mentioned last week, content marketing budgets are continuing to increase, and with that trend so does the effectiveness of influencer marketing campaigns. Results from a recent RhythmOne study provide insights that the earned media value (EMV)...

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23 Aug Content Marketing Grows, Social Networks Slow | Social You Should Know

Posted at 11:00h in Social Media Trends

Content Marketing Budgets to Increase 59% by 2017 Content marketing and native advertising budgets are set to increase 59% and 46% respectively by 2017. We usually don’t write much about ourselves in these updates, but this week we announced a $500,000 investment in our sister...

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06 Aug Snapinar: Behind the Scenes of our Webinar on Snapchat

Posted at 17:25h in Snapchat Marketing

Earlier this week, we hosted the first ever “Snapinar.” Like a webinar, but on Snapchat. And of course, the topic for the first ever Snapinar should be about Snapchat! When social media marketing is all you do, you learn a lot in the space. EVERY.SINGLE.DAY. And because...

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24 Jul Advertising on Snapchat: What can we learn from Twitter, Facebook and YouTube?

Posted at 17:14h in Snapchat Marketing

If there’s one thing a social network needs to be successful and significant, it’s users. Secondly, it needs a revenue stream. And here’s the thing about a revenue stream, it rarely excites the network’s users. That’s because it almost always involves marketing being blasted to us...

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18 Jun Facebook Steals Video Ad Views, Engagements from YouTube

Posted at 09:23h in Video

Within the past year we’ve witnessed Facebook actively trying to steal shares of video videos from YouTube, and for the most part it appears to be working. Could it be that YouTube is losing its appeal for users? Could it be from the algorithm changes Facebook has made within...

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20 Mar Where Are Your Customers in Social Media?

Posted at 12:29h in Social Media Marketing

Organic reach has become the bane of many social media marketers. Staying up to date with Facebook’s algorithm changes is rapidly becoming a full-time job, and getting your brand message into your fans’ News Feeds without paying for it is specialist work. This can become even...

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07 Oct 4 Questions to Ask When Planning Your Social Media Holiday Campaign

Posted at 08:24h in Social Media Trends

  ‘Tis the planning season, which means marketers are solidifying their holiday campaigns for the most important retail season of the year. Here are four important data points to consider when planning your social media holiday campaign for 2014. What type of deal or incentive does your...

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23 Aug Research shows Native Ads work, while Facebook runs further from true social | Social You Should Know

Posted at 11:00h in Social Media Trends

Native Advertising Performs As Well As Real Editorial New research this week shows that consumers are 68% more likely to share native ads than display ads and 53% more likely to absorb native ad messages. This comes on the heels of another study this week that found that 33%...

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31 May Facebook Limits Branded Reach… Again | #SYSK

Posted at 10:00h in Social Media Trends

Yahoo Jumps on Video In an effort to compete against YouTube, Yahoo plans to premiere a rival video service later this summer. With YouTube’s 1 billion unique monthly visitors and thousands of advertisers, how can revenue-stagnant Yahoo differentiate its newest video initiative? While many features...

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