If you're reading this, I would assume it's because you're also tired of hearing the word "Millennials." I'll give on the fact that they are now the largest living population and therefore own a large chunk of purchasing power. They're also the most active on social...

12 May, 2016

Ever since Snapchat Lenses rolled out last September, the selfies seem to be endless. Snapchat has been skyrocketing towards success, but lenses now provide a different type of entertainment that appeals to the networks audience of over 100 million daily active users. This newer feature not...

11 May, 2016

As marketers, we are well versed in the traditional purchase funnel. However, over the years, the consumer decision making process has shifted to be more of a circular journey, as illustrated by the McKinsey Loop. As social media has become more mainstream and started being...

11 May, 2016

Ahhh, holidays. What’s not to love? A reason to indulge (or over-indulge) in some of your favorite treats, a few days off work to see family and friends, time to just siiiiiit baaaaack and reeeeelax… or frantically run around trying to do all the things! People...

10 May, 2016

You probably remember a time not too long ago when you could easily spot QR codes all over the place – on store windows, print ads, and social media. These codes became a way for marketers to give users quick access (QR stands for Quick...

09 May, 2016

Snapchat and Instagram's social media ads continue to evolve as the fight for the best ROI continues on and Facebook tests a new disappearing messages feature. That and more in this week's Social You Should Know. Snapchat and Instagram Ads Continue to Evolve A recent report among...

09 May, 2016

There’s no doubt that Facebook is doing well these days. The company ended the third quarter of 2016 with 1.65 billion monthly active users, $5.2 billion in advertising revenue, and an overall 53 percent revenue increase, according to The Motley Fool. One issue remains for Facebook,...

06 May, 2016

If your brand is still taking static photos on Snapchat, then you’re probably behind the curve. Snapchat adoption is on the up and up, according to a study by Piper Jaffrey, and it’s no surprise. There are always new features to test out, thanks to...

05 May, 2016

Mom. She birthed you. She changed your smelly diapers. She cared for you even when you were in that awkward teen stage, and she taught you life lessons. Without her, you wouldn’t be here. So let’s all just take a moment this Mother's Day to...

04 May, 2016

The life of a social media marketer is something that we know very well at Ignite Social Media. You may have noticed that we've even put together a series on what a typical day looks like in the various disciplines we have here within our...

04 May, 2016