Holidays can be a brand’s best friend on social media, if used correctly. While some holidays beg for a post, others should be skipped. Lucky for you, Valentine’s Day is right around the corner, and this is a golden opportunity to connect with your followers....
Assuming you already know that social media is the first way in which people follow live events they can’t attend in person… Let’s take a look at some considerations to get your brand ready to cover the gamut of 2017 activities. Brand events are like weddings: important,...
Who knew emojis could cause so much debate. But when you’re in the social media industry, emojis are life. The question is, when using emojis in your brand’s social media messaging, how do you punctuate? Do you use the emoji itself as punctuation at the...
So, you’ve been hearing the hype and you’re finally ready to embark on creating your own Facebook canvas ad. Congratulations! However, before you begin, take just a moment to read through these five things to keep in mind when creating your newest, shiniest piece of...
Around here, we get excited to test new things. If you’re getting our ‘Social You Should Know’ updates, you know that every week we manage to have a few updates to share from the social world. Last year, you probably got an update about the new...
UGC (user generated content) has been a buzz word in social media for a while now. Personally, I am glad it is a trend that has stuck around and that many brands are embracing. According to a report by BazaarVoice, shoppers that interact with UGC...
Influencer content reportedly grabs one-fifth of our time spent consuming media, and a YouTube influencer makes $4,000 in just 90 minutes. That and more in this week’s edition of Social You Should Know. A Whopping 19% of Total Media Consumption Now Goes to Influencers At least according...
Once reserved for the style elite, social media is creating entirely new ways for people to experience New York Fashion Week. From mid-runway snaps from America’s top models to backstage selfies and pre-show Instagram Stories, social media has transformed the runway like never before. If...
Following consumer buying trends where social media content has increasingly become an important factor in purchase decisions, more and more brands are turning to influencer marketing as a way to reach engaged audiences. As more and more brands see the opportunity and get involved, however,...
Typically, the last quarter of the year brings some of the highest media costs of the year; especially around the holidays. The final months of 2016 brought about a surprise to us as we saw costs relatively flat on the social front. This includes spend...
The world of food influencers continues to grow and as we continue on with 2017, we thought it was time to provide some of our favorites to follow. We are always looking for content creators to partner with to create stunning and unique recipes, as it can help...
Every holiday, from Thanksgiving all the way down to #NationalDonutDay, is a potential opportunity for your brand to join the conversation and put your unique spin on the day. However, not all holidays and the ideals associated with them are good times to promote your...