Facebook Love, Instagram’s clap back at Snapchat & GenX is the new trend | Social You Should Know
Facebook Love, Instagram’s clap back at Snapchat, & GenX is the new trend in this week’s edition of Social You Should Know.
Facebook just announced that it will start prioritizing reactions over ‘likes’ when ranking content in News Feeds. Their view is that reactions are a stronger indicator of what people want to see similar content, mainly because it takes longer to leave a reaction than a ‘like’. Facebook Reactions are used heavily, having been used a total of 300 billion times since their launch last year. The most popular icon of all (besides “Like”) is “Love,” which makes up more than half of all reactions. An important thing to note is that Facebook won’t take into account the type of reaction a person uses (positive or negative), they will weight all reactions equally when ranking content in a feed.
Taking another run at Snapchat, Instagram released Geostickers for Instagram stories this week. For now, it is limited to users in specific areas, NYC & Jakarta (Indonesia). Users in these locations can add location activated images to their Stories. There’s no limit to the number of Geostickers that can be added, while similar looking to Snapchat’s Geofilters, these can be rearranged or resized. Instragram’s Geostickers allow the story viewer to tap any Geosticker to see the relevant location page and other posts from that city.
eMarketer reports GenX are their own trend
GenX could be a digital marketer’s dream. They are less likely to jump from trend to trend and 60% of this population are high users of digital–about 91.3% in 2016– especially video, according to a recent eMarketer report. This special group is an attentive audience – even when multitasking. A fair amount of them spend time watching nostalgic and “how to” videos on YouTube. As marketers, this “easy to find” group is ours to embrace, if we do it the right way.