The holidays are quickly approaching, which means that before you know it, your timeline will be sprinkled with the spirit of the season! As social media marketing professionals, it is our job to create content that performs well and stands out among all the other...
A quick Google search can reveal various options for how to improve your social media posts. There are tons of opinions, articles and expert advice on which brands do it best and which don’t. Despite all this information, brands continue to struggle with keeping their...
Let’s face it, we’re going to blink and it’s going to be 2018. In the social space, where things are (or appear to be) happening in the moment it’s still possible to plan and gauge where the trends are heading which simply means, it’s never...
Halloween is the holiday I look forward to most every year. Between the silly costumes to the scary movies and everything in between, it’s fueled by nostalgia and debates on whether Hocus Pocus is a great movie or not. (It is, don’t lie to yourself.)...
Now that we have entered November, brands are in holiday mode for the remainder of 2017. The countdown to Black Friday is on—only 3 short weeks away. If you in the process of planning or finalizing your strategy for Black Friday, the following tips are...
This post contains spoilers for Season 2 of Netflix’s “Stranger Things.” We warned you. Unless you’ve been living under a rock, you probably know that Season 2 of the acclaimed Netflix show, “Stranger Things,” premiered Friday, October 27. If you didn’t spend the weekend bingeing the...
As 2017 is quickly coming to a close, it is time to start planning for 2018. In your plans, you should begin considering which social media conferences you want to attend next year. There are a lot of different conferences to choose from and it...
Using social media can be scary for many reasons; there are horrible trolls to deal with, NSFW pictures, and scarring moments such as trying to take a picture to share and your front-facing camera opening unexpectedly. Social media can be even scarier for brands, as one...
Another day, another "holiday" on social media. You may think you've seen them all, so test your social media holiday knowledge on whether the examples below are real or fake. No Googling, no hashtag searching … no cheating. The answers are listed at the end...
Every autumn, there’s a pumpkin spice arms race that even our pets are not immune from. One of the most-anticipated, or loathed depending on who you ask, is the pumpkin beer. I did a highly unscientific search on Untappd (the social media channel for beer)...
Since Snapchat launched six years ago, a lot has changed and not just with app updates. At first it seemed like an app just to send goofy photos back and forth to family members. It evolved into something more that inspired creativity and Snapchat influencers...