On this edition of Ignite Your Week, we discuss some recent Instagram updates: Story highlights and shoppable ad units. Instagram Story Highlights Instagram recently announced Story Highlights. You have probably started seeing these on your friend's profiles or on brand pages that you follow. The update allows...
As writers, we love words that invoke emotion, set a scene, and tell a story. As marketers, we also rely on words that make our audience take action. When it comes to social media, it’s a race against the clock to stand out in the...
In this edition of Ignite Your Week, we'll share three content creation apps to make getting the perfect image a little easier. First up is VSCO. This versatile app is great for beginners and seasoned pros. You can use it simply to set your focus and...
This business with Cambridge Analytica is kind of a mess which makes distilling what’s really going on a challenge. Below I’ve included answers to some key questions to help you make sense of what’s going on. Was it a Hack or a Leak? Neither. At the time...
Sure, you don’t need alcohol to have a good time, but marketers of everything from high-end liquor to cheap mass-produced beer want you to think so. In addition, it helps bring your friends together and make memories, allows you to maintain your healthy lifestyle, and...
A lot happened this month in social media with most of the news centered around the Facebook privacy scandal. If you are just catching up, here are some highlights for April. Facebook Faced Congress During the middle of the month, Zuckerberg spent a few intense days testifying...
Drones and the amazing content they’re capable of capturing are much more attainable these days, so it may make sense to add some sky-high photos and videos to your brand’s content mix. Before you head off to location and take to the skies, make sure...
It’s been no secret that there has been a long-standing rumbling that Snapchat has lost their game. Instagram stories and Facebook stories came out fighting against the app and have excelled in bringing over traffic. That doesn’t mean that Snapchat is down for the count...
Having a strong social media presence is mandatory for brands these days. Along with that comes a direct line for consumers and fans to communicate with the brand, which can be a double-edged sword. On one hand, you can form relationships with your fans and...
With Facebook consistently changing the News Feed algorithm to reduce organic reach, many page owners are, justifiably, concerned about the future of their page’s ability to generate impressions. While most brands will be fine by supplementing the decrease in organic reach with paid support, pages...
Candid shots tell a story through still images. They capture not only time and place, but moments—a natural expression of emotion and personality. For this reason, candid shots present a welcome alternative to stiff, staged shots in a digital age where authenticity and honesty rule...
Are you still trying to figure out how chatbots have evolved and whether artificial intelligence chatbots are ready for brand adoption? Do you need to establish a chatbot strategy that is right for your particular brand and marketing objective? Are you curious to learning different use cases...