Looking for your nonprofit to get social? Social media is a great way to tell the story of your organization, engage with your audience, and drive the results that you’re looking for. Here are five key questions to ask yourself before you get started. What are...
In order to take great photos for social media, it’s essential to understand how your camera works. Knowing how shutter speed, ISO and aperture affect your images is going to result in you having more control and, in turn, taking better photos for your brand....
With any new innovation, it's important to take a step back and ask some strategic questions before diving into development of the new technology. Chatbots are no exception. That's why we've developed three chatbot questions to align on internally that will help save you time,...
With a new school year right around the corner, Snapchat has made it a little easier for brands to ace the start of a new school year with the release of a detailed set of tips on how to better use the app for Back...
In June, we saw many added Facebook features, as well as a new shopping basket feature on Instagram. This month, we saw Snapchat providing marketers more data & new ad formats on LinkedIn and Facebook. Need help making sense of social media trends? Let us...
Social media measurement has been a hot topic for many years. A recent study by Nielsen shows that, according to Chief Marketing Officers, there are still a lot of questions that need to be answered. Let’s take a closer look at how CMOs view digital...
Our social media agency noticed that when influencer marketing first started, there weren’t many male influencers. Times have changed, and there’s no shortage of social channels to go to if you’re looking for a male opinion. Or if you’re just looking for some great content...
For a long time, YouTube was the go-to space for finding, posting, and discovering videos. When monetization rolled around on YouTube, it was certainly the most sought after social channel to make money from video content. However, with the launch of new tools on Facebook...
Snapchat was all the rage back when it was first created, but now other social media apps are jumping into the scene, mimicking some of Snapchat’s fun features and leaving the once-popular app in the dust. Now that Instagram and Facebook are encouraging users to...
Just as we were all getting used to 90-degree days and 100+ heat indexes, it’s all about to come to an end as Back to School gets into full swing. If you’re lagging on your back to school strategy, here’s your cheat sheet on the three things you...
The Fourth of July brought us a multitude of fireworks, grilling out, and hangovers last week. Along with the influx of poorly-shot iPhone videos featuring local fireworks displays in newsfeeds, brands often got in on the conversation, finding ways to jump in on top-of-mind conversations....
There was a lot of movement this month on social, centered around new ways users can interact and customize their experiences. Read about how some of these updates could affect your brands plans. Brands beware, users might soon hit the (SNOOZE) button on you In an effort...