In experimenting with our own e-commerce platform, we thought long and hard about what these targets should be and how we should determine parameters for spend, optimization, and profit. From this, we put together a few calculations to help you determine what ROAS benchmarks are...
If you’ve been working in social media over the past few years, this will come as no surprise to you. Facebook-owned Instagram is “borrowing” yet another feature from Snapchat: the AR filter. Now anyone is able to create their own Instagram AR filter … for free and without...
Facebook has been heavily marketing their Groups feature lately and even prioritizing Groups in the news feed, which has led to a lot of questions from brands on whether they should have one (or a few). However, the decision to create a brand Group shouldn’t be taken lightly. There...
If there's anything in this world we've always known to be true, it's that first impressions are everything. It holds up for job interviews, first dates, trying a new restaurant, and nowadays, a brand's social media page. When a consumer visits your social media profile,...
With initial 2020 planning discussions in motion, it’s important to look at industry trends that may impact your social media marketing strategies and tactics. Given Facebook is still a priority channel for many brands, our social media agency wanted to share 3 main trends we’re seeing...
Many social media managers have been waiting years for this news – native Instagram scheduling is here! While Instagram finally started allowing third party social media management systems to schedule content on the platform last year, it still required the use of a separate tool and wasn’t always free....
With the ever-changing landscape of social media, it can be difficult to stay up to date with the latest social media trends and news. We’re going to cover off on the top three social media trends and news of August. Let’s dive on in! Growing Popularity...
YouTube is one of the more unique social media platforms. It’s not the app you’d first think of when logging in to see what your friends are up to, but it is a huge platform for consuming content from influencers, vloggers, and amateur creators alike. Moreover, YouTube is...
We’ve rounded up the top online social media courses for social media managers to learn best practices and tips/tricks. With these courses you can reduce your time searching for answers, spark innovative ideas and ultimately improve your social channels. The best part? Our favorites are...
Cultivating user-generated content (UGC) for your brand not only saves you time, energy, and resources, but helps create brand advocacy by making it easy for your customers to share what they love about your brand to the world. Why UGC Works 75% of users say...
There are new opportunities within Facebook Groups for brands; however, Groups aren’t a fit for every brand. If you’re still considering whether or not to formulate a strategy after reading our recent blog post on the topic, we hope you will join us for our upcoming FREE webinar, Facebook Groups...
As a brand, reactive social engagement is one of the best ways to make an impression and develop a relationship with your audience. Reactive is an essential part of any community manager’s job and shouldn’t be overlooked or done too quickly. When done correctly, addressing...