One of the questions I get asked the most – and it's the right question – is "How do you get companies ready torolling roll out a social media campaign?" This question seems to come from people who have seen corporations either tarred by or...

07 September, 2007

With competition in the healthcare industry ever increasing, more and more hospitals are responding by stepping up their marketing efforts. As a result, many of these hospitals undergo intensive re-branding processes and ad campaigns in order to differentiate themselves from competition and to overall increase...

06 September, 2007

I can't count on two hands howtwitter_logo.jpg many times I've heard "What's the point of Twitter?". In fact, I can also remember a time when I've felt this way too. The primary questions are, "How is it different than instant messenger?, or in the words...

04 September, 2007

I have an odd sense of humor. I find tripping funny. If you take a spill in front of me, I will have to finish laughing before I help you up. Have a piece of toilet paper on your shoe? I might not be able...

31 August, 2007

In a post in July, I talked about how Second Life marketing and strategic marketing were not yet aligning. I originally thought that the early adopters hadn't gotten it right yet and between more users and more savvy marketing techniques, perhaps it could improve....

30 August, 2007

Scivee.tv has been launched – an online social network where members of the scientific community can collaborate to generate and revise articles, create personal profiles, and publish their work online....

28 August, 2007

Social media marketing, like a lot of fairly new terms, is still not fully defined. The search engine optimizers were among the first to grab onto it, seeing social media sites as easy prey for high ranking backlinks. And they can be. But then you...

28 August, 2007

A couple days ago I ran across this video of an 8 year old dominating the game Guitar Hero. Of course I heard of it through my brother, whose friend showed it to him, and so on, as the pattern of most YouTube videos that...

24 August, 2007

After reading Brad Fitzpatrick and David Recordon article "Thoughts on the Social Graph" which is about social networking portability, I had an idea of my own....

24 August, 2007

MySpace Fashion has launched, an effort by MySpace to chunk their massive user network into groups that advertisers will pay for. So far, they have 50,000 friends on the network. Look for it to become its own tab along with “music” and videos.

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28 June, 2007