The next brand in our Facebook Fan Page Example series is H&M. Often recognized as being a leader in social, H&M maintains a presence on Facebook, Twitter, Instagram, Google +, and YouTube, as well as the Chinese social networks Youku and Sina Weibo. In fact, Mashable...

02 July, 2012

Do you have an interesting story? Did you just accomplish an amazing goal? Are you looking for a way to have a substantial conversation with your fans that goes beyond 140 measly characters? Well, is there an outlet for you! It's called an AMA (Ask Me Anything),...

27 June, 2012

Earlier this year, I had the opportunity to hear Bastian Scherbeck from We Are Social speak about how social media in Europe differs from the US. Being part of an international team of 180 people in eight offices puts Scherbeck in a very unique position, as he...

26 June, 2012

Continuing with the Facebook Fan Page Examples series, we arrive at McDonald's, a page with over 20 million fans. Around for 57 years, McDonald's has revolutionized the fast food industry, but is it as trailblazing in social media marketing? Let's drive-thru to the second window...

25 June, 2012

Social media marketers: Did you catch these three stories last week? Here's a recap in case you missed any: Facebook Testing Location-Based Ads After some new research came out showing that Facebook marketing leads to sales, and that their new news feed based (mobile) ads are highly effective, Facebook...

23 June, 2012

Which of the Top 50 Branded Facebook Fan Pages are best at reaching their fans' friends through their updates? The answer to this question is critical: Are you broadcasting to your fans only, or are your fans "serving as a conduit for brand exposure to...

20 June, 2012

In the growing avalanche of apps for smartphones, a couple of video sharing startups really caught fire this year, and the result is making video junkies very happy. In the dark days before SocialCam and Viddy hit the net, uploading video was clumsy and slow....

18 June, 2012

Spammers are nothing if not inventive, and social media sites have given them fertile-and lucrative- ground. The genius in the spam is hiding in plain sight. The best spam is friendly, inviting, and deeply ordinary, exactly like the links that millions of unsuspecting people click...

11 June, 2012

Artists can utilize social media for two completely different purposes: finding inspiration for new works and getting exposure for completed works. This is true no matter what type of artist you happen to be. Musicians can collaborate via YouTube; painters can display their works and...

31 May, 2012

Back in August, I wrote a blog post which alluded to a shift from mobile phones to augmented reality vision. Since then, Google announced they are working on just that with "Project Glass." This new technology is well on its way to not only change how...

21 May, 2012