Facebook has added a ban on incentivizing likes to its continued war on marketers. Add this to spiraling reach and an algorithm that at this point requires witchcraft (or a massive ad spend) to deliver content effectively for brands and you've got an ad supported...

08 August, 2014

Although I'm considerably biased, the North Carolina food trucks scene around the Triangle is one of the best. I figured I'd combine my two loves of social media and food trucks into one blog post. Here are 10 North Carolina food trucks (in alphabetical order) you should...

07 August, 2014

This week, #NationalIceCreamDay made way for #NationalVanillaIceCreamDay, which lead to #NationalMilkChocolateDay, #NationalCheesecakeDay, #NationalLipstickDay, and #NationalMuttDay. Every day so far this week, there has been something to celebrate. And, why not? If people are going to tweet about unique holidays, why not join the party and show...

07 August, 2014

Every business owner knows that being at the top of a Google search is worth real money, but most businesses are in the dark about how Google chooses whom to place in those coveted top positions. The precise formula of how search engines work is a...

06 August, 2014

I was watching the excellent ESPN documentary Fab Five recently and it reminded me about true disruption. Five freshman players at Michigan, led by Coach Steve Fischer, truly changed the nature of college basketball in ways that can still be seen today. The team broke...

29 July, 2014

Snapchat Partners With MTV for VMA Nominee Announcements The MTV Video Music Awards always have a reputation for generating headlines (both good and bad), and this year was no exception. MTV became one of the first brands to utilize Snapchat choosing to announce their star-studded list of VMA...

26 July, 2014

The NBA is certainly winning this summer. Even during the off-season the Association has been a huge topic of conversation, in no small part due to LeBron James. Yesterday, many of the Association's teams started to spontaneously engage in a hashtag known as #NBASitcoms. For any...

25 July, 2014

Last week, I had the opportunity to attend Social Fresh East 2014 in Orlando, FL. I enjoyed the setup of the conference and I felt like the speakers kept the audience engaged in the 30-minute single sessions. Topics ranged from social storytelling to helpful social...

24 July, 2014

So you clicked? Yes! The good news is that unlike 99% of articles that share a title like the one above, this one is actually going to be worth your precious click. I’m here to teach you a Twitter trick that almost no one knows. Here’s...

22 July, 2014

Twitter Launching “Everyday Moments” Data Visualization Tool While initially available only to UK marketers, Twitter will eventually allow anyone to use their new “Everyday Moments” tool. The tool maps the country and lets marketers dig in to see the prevalence of certain words (such as happy,...

19 July, 2014