Last night, President Jim Tobin made a guest appearance on Raleigh's local news station WNCN to discuss the GOP Debate and the reactions dispersed through social media.  With Facebook sponsoring the event, and over a million tweets centered around #GOPdebate, there were many common themes and...

07 August, 2015

Earlier this week, we hosted the first ever "Snapinar." Like a webinar, but on Snapchat. And of course, the topic for the first ever Snapinar should be about Snapchat! When social media marketing is all you do, you learn a lot in the space. EVERY.SINGLE.DAY. And because we're...

06 August, 2015

If your brand is doing social media well, then you spend a good amount of effort focused on customer service. Let’s face it, when most of us think of customer service we think of something like this: However, customer service has evolved thanks to social media....

06 August, 2015

Recently, we received the opportunity to work with our clients and participate in the Pinterest promoted pins BETA. In this program we had the opportunity to promote pins using keyword targeting on a Cost-Per-Click basis. Buying on this new platform has been a learning experience for...

04 August, 2015

Snapchat Ever Snapchat “Snapinar” for Brands With Snapchat now the fastest growing network, and having one of the most engaged audiences in its competitive set, it’s certainly time for it to capture marketer’s attention. To help shed some light on the brand opportunities on this network,...

02 August, 2015

This week, we’ve got some big news to share. We’re unveiling a revolutionary concept so you may need to take a deep breath before you continue reading. Our deeply analytical research tells us that if people don’t have time for lunch, they probably don’t have time...

29 July, 2015

Facebook recently announced the way their ad platform calculates cost-per-click (CPC) is changing. The new CPC calculation only includes link clicks instead of all click actions (e.g. likes, comments, shares).  Here are three things to consider when analyzing your content after bidding by CPC: 1. Don’t ignore the...

22 July, 2015

4 Tips to Engaging Millennials It’s no secret that marketing to millennials requires non-invasive marketing practices. They don’t respond to in your face tactics and are adamantly opposed to any brands that make them feel like they are being “targeted”. According to Snapchat, Facebook, Twitter and...

19 July, 2015