APC BY SCHNEIDER ELECTRIC: #NOWIFI Schneider Electric challenged Ignite Social Media, to promote their revolutionary network battery backup, the APC Back-UPS Connect, to a new target demographic. Rather than taking the familiar review-based approach of advertising a technology product to strictly tech-minded people, we aimed to...
It recently became known that the popular messaging app, Snapchat, was in the process of testing out new filters for users that include adding customized locations and various scenes. For example, a filter that overlays a bunch of money falling from the sky – adding...
The Great Unbundling of Mobile Apps -- Is it working? Recently, there's been lots of news about Facebook, LinkedIn, Google and others adopting a multi-mobile app strategy whereby they split large desktop apps into smaller specialized mobile apps. Brands are taking notice and are starting to...
Social media nerds clutched their pearls and breathed a sigh of beauty when they saw the preview for Paper, a Facebook app that is coming from Facebook itself. Yep, you read that right. Facebook is releasing an app that is more beautiful, more fun to navigate,...
There are still plenty of brands that have "get more fans" as a primary goal for a social media program. If you have ever created fan-gated programs, either for tabs on Facebook or as stand-alone microsites, you probably have experienced the challenges these pose for...
Lately there have been many articles written about Facebook's "Mobile First" strategy and every time my heart skips a beat because I'm hoping that Facebook has fixed its major social mobile flaws. Unfortunately, all of this discussion is usually about Mobile Ad options and not...
When it comes to Social Mobile Marketing, there are many marketers debating the level of interaction that marketers should require when engaging users on smartphones or tablets. The debate is this: Should marketers create similarly engaging programs to the desktop version, or should they scale...