Since our agency started, back in 2007, social media has evolved drastically. There are social channels that have come and gone, hundreds of algorithm changes and just as many new ad units. One of the most exciting advancements the social channels have made is the...
While social media channels are constantly evolving from algorithm changes to preferred content types, two things in the world of marketing remain tried and true. First, organizations want to drive product sales. Second, they want to acquire new customers. Now that social media is the...
Facebook offers several ad objectives to drive campaign performance. Within ads manager, Facebook requires advertisers to select an advertising objective. Objectives help clarify the specific goal of your campaign and encourage users to complete an action. There are 3 main categories to assist with the...
We are excited to announce that we are officially a Snapchat Certified Partner! Our in-house media buyers have gone through the certification program that Snapchat offers to be able to provide our clients the expertise of managing campaigns on the platform. What is a Snapchat Certified Partner? If...
How many social channels do you know about? The main ones like Facebook, Twitter, Instagram and Pinterest? Maybe Redditt, Tumblr and Snapchat. If you’re in the United States that might be the extent of your social channel knowledge but what about other countries? If you’re...
Ever since Facebook changed the organic content algorithm in 2013, paid media support has been an important part of social media strategies. There are two strategies for approaching paid media buying: directly from the platform or through third-party software companies. This post will look at...
There’s no doubt that your community manager knows your social audience best. After all, they are in the community, engaging with your fans daily. They know what content resonates, what your fans will and will not engage with, and common questions that arise. Social media...
April Fools’ Day is great if you have an affinity for pranks and letting your inner child out. Some brands know how to capture this better than others. Here is a look at the best in class of brands on social media: April Fools’ Day...
So, you’ve been hearing the hype and you’re finally ready to embark on creating your own Facebook canvas ad. Congratulations! However, before you begin, take just a moment to read through these five things to keep in mind when creating your newest, shiniest piece of...
In an age when buying locally is highly valued, it’s more important than ever for national retailers to communicate with consumers on a local level. On Facebook, this can be easily done through location pages where retailers can create pages for specific storefronts. Here are...
Are you looking for a way to draw awareness to your many store locations? Do you want to use social media to drive customers in store to purchase? If so, Facebook offers a solution to your meet your needs – Local Awareness ads. First things first,...
It’s almost time for the holidays, or as us media folks like to call it, “the fourth quarter.” For us this means increased prices as advertisers are looking to spend their budget before the end of the year. But just because it’s high-demand time for...