It’s been a big year in the paid social media space.  With the close of the year upon us, here are  some of the lessons we learned. 1. Paid Social Shows No Sign of Slowing Down According to eMarketer, social network ad spending will reach over $10 Billion...

22 December, 2015

Since their introduction to Facebook Ads Manager last year, Facebook Carousel Ads have revolutionized the way B2B advertisers approach advertising on Facebook. Before, marketers were confined to a single image, forced to choose just one image of their product and hope it catches the eye. Though...

04 December, 2015

Integrating your marketing efforts across verticals can provide efficiencies and a more complete profile on your consumers. The topic of social media and customer-relationship management, CRM, integration has been a hot topic over the last year or so. Social channels have made it easy to...

02 December, 2015

Targeting all one billion Facebook users may seem like the right way to get your brand out there, but you’d be wasting your money by reaching people who may not be interested in your message. Not only are you reaching users who are less likely...

20 November, 2015

Facebook recently announced the way their ad platform calculates cost-per-click (CPC) is changing. The new CPC calculation only includes link clicks instead of all click actions (e.g. likes, comments, shares).  Here are three things to consider when analyzing your content after bidding by CPC: 1. Don’t ignore the...

22 July, 2015

On the trend of many new social ad formats launching, Pinterest and Instagram are stepping up their game to support e-commerce. This is a really smart move by both channels as Marketing Managers are looking for more ways to tie social media directly to sales....

04 June, 2015

Within the last week or so it seems like every social platform has announced a new ad product offering. The main focus for these ad types, and a hot topic for the social industry overall, is video. The new YouTube, Snapchat, and Pinterest ads focus...

28 May, 2015