Facebook is now allowing Canvas ads, which are sort of like Instant Articles for ads. Instagram has already passed Twitter for the number of active advertisers and Google may be helping businesses with their “permanently closed” problem, in this week’s Social You Should Know. Facebook Canvas...

Back in October, I wrote that brands should start adjusting their Instagram strategy because of declines in organic growth and engagement on the channel. Now that we have kicked off a new year, I thought it would be a good time to re-evaluate ‘The State...

It appears that the days of organic growth and engagement for brands on Instagram could be coming to an end. At the end of September, Instagram opened their advertising platform to all marketers. Since then, users have seen an influx of ads in their feeds,...

Next week, on October 6th, Instagram turns 5! The social network has  been putting on its big boy pants as it ramps up its ad sales and looks at expanding its EMEA presence. In perfect sync with its 5th birthday, Instagram is organizing the 12th...

Lately I’ve been noticing an influx of sponsored Instagram Ads in my feed. Even though I work in social media marketing and have closely followed these new ad units – I’ve felt the knee jerk reaction a few times of, “why is this brand in...

People are emerging from hibernation as the days get longer and swimsuit season comes into full swing. Guys and gals swap sweatpants for shorts and choose the 5 p.m. Bodypump class over the a Happy Hour Margarita, all in prep for string bikini’s, washboard abs and selfies...

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