Have you started using Instagram stories yet? You should be! Instagram Stories are a fun & easy way for followers to interact with your brand and for you to share information. Below are a few tips from us here at Ignite on how to elevate...
Instagram hit the social media community with some major news this week. At an event in San Francisco, the photo and video-sharing app announced the launch of its newest innovation – IGTV. This new feature, which lives within Instagram and also as a standalone app,...
I don’t know about you, but the first half of 2018 has flown by to me. As social media marketers, we are constantly staying up to date on what is happening in the space and trying to anticipate what is going to happen next. We...
In marketing, image is everything—especially when it comes to communication. Though content calendars and audience insights go a long way in informing content strategies, one of the best ways to generate high performing content is by following each platform’s best practices. Read on to get...
On this edition of Ignite Your Week, we discuss some recent Instagram updates: Story highlights and shoppable ad units. Instagram Story Highlights Instagram recently announced Story Highlights. You have probably started seeing these on your friend's profiles or on brand pages that you follow. The update allows...
Social media is always evolving and constantly changing. Every week Ignite Social Media keeps you up to date on the latest trends and features with Social You Should Know. Here are some highlights from March. Have You Heard of Vero? There’s a new(ish) social networking app on...
With the number of digital shoppers in the US expected to reach 221 million next year, it’s important to find smart ways to remove barriers to purchasing. Facebook has made this doable with its product catalog feature, a container that stores all of your product...
Influencer marketing has continued to grow and a lot of brands look at it as an essential way to get their message across to the masses. While influencers are utilized across multiple channels, Instagram remains a great way to get high quality content and with...
Using Your Budget to Drive Sales on Facebook and Instagram With so many objectives available on Facebook and Instagram, it’s important to know which ones are best—and most efficient—at driving sales. Here are two key objectives you should be spending your media dollars on. Website Conversions Of all...
For seasonal brands, one of the toughest times of the year is those off-season months when consumers aren't really looking for the products and services they offer. How does a brand stay top of mind for their fans during these times of the year? Well,...
With so many Facebook and Instagram ad options available—plus all of the new ones constantly being rolled out—it’s important to do your homework before you jump into creating your ads. Without the proper research, you could be creating ads that that won’t help you meet...
Since launching Instagram Stories in the fall of 2016, they have taken off. According to Instagram, Stories now has 250 million daily active users, up from 200 million in April. Delmondo reports that Snapchat Stories has experienced a 50% decline compared to June of 2016....