Last week we discussed the top social media predictions for 2016, buzzwords and their meanings, and hosted a webinar looking at trends for next year.  This week, I’m setting aside the rosy outlook machine, and instead focusing on the social media trends and buzzwords that...

23 November, 2015

If you have anything to do with your brand’s social media marketing, chances are you’ve heard these buzzwords a time or two…or twelve. Below I break down some of the most common social media buzzwords and what they mean. 1. Organic: A non-paid piece of content....

18 November, 2015

‘Tis the season for brands to recycle holiday content just like recycling Thanksgiving leftovers.  But wait, we can help you think outside the Tupperware container. Step 1: Don’t be #basic. Who is already over all the pumpkin-talk? We get it – ladies love pumpkin flavors. But, it...

26 October, 2015

As the calendar wanes, and holiday promotions of all sorts become nearly omnipresent, our social channels will see a range of branded content show up. (Great holiday content suggestions here. #SameGoodLookingWriter). Whereas Christmas and Thanksgiving tend to focus on families, warmth, well wishes, and the...

20 October, 2015

Last week brought a momentous personal victory for me: Bojangles launched their own emoji keyboard, Bomoji. Brands capitalizing on emojis is nothing new. To name a few, Ikea, Coca-Cola, General Electric & Comedy Central have all dabbled with their own branded emoticons, emojis or stickers to...

06 October, 2015

As the weather starts to turn progressively cooler, it can be a signal for individuals and brands alike to begin making plans for the holidays. Between now and the end of the year, the calendar is packed with celebrations and of course, promotional content. Before...

24 September, 2015

Football is officially back! And along with the return of this outstanding sport also comes the influx of sponsored advertising to us football fans.  I won’t complain about the massive amount of Facebook ads filling my Newsfeed this offseason coaxing me to buy Patriots gear...

13 September, 2015

Break out the bagels, coffee, and balloons, because today is Employee Appreciation Day! Depending on who you ask, every day is Employee Appreciation Day, but this one is official—like, get your employees a card official! However, the demands of this fast-paced world, and the rigors...

06 March, 2015

Well, football lovers, it’s that time of the year again!  Playoffs are nearing the end, and the four final teams are gearing up for what they hope will be two more gut-wrenching games.  The big question on everyone’s mind is, “Who is going to be...

16 January, 2015

The NBA is certainly winning this summer. Even during the off-season the Association has been a huge topic of conversation, in no small part due to LeBron James. Yesterday, many of the Association's teams started to spontaneously engage in a hashtag known as #NBASitcoms. For any...

25 July, 2014

Dear Twitter, You know, I thought things were going pretty well. #blessed Ever since 2009, when you started hyperlinking me to all sorts of conversations, we've been like #PBandJ. All of a sudden, I'm hearing you think I'm "arcane," that you're thinking of getting rid of...

21 March, 2014
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