Even if you have a solid organic social media strategy and a high posting cadence, this doesn’t mean your social followers are seeing your content. Social remains largely a pay-to-play game as the algorithms favor paid over organic content, unless that organic content is...
With so many AI tools out there, trying each one can take time and money. Fortunately, we did the heavy lifting for you by testing out these tools. Since 2023, we spent 800+ hours testing 20+ AI tools for a variety of social disciplines and...
In the dynamic world of social media advertising, precision and efficiency are crucial for maximizing returns on investment. Recently, we observed a significant improvement in the efficiency of our media buys when targeting YouTube Shorts, rather than running ads across the entire YouTube platform.In this...
With the Apple iOS 14.5 update here and cookieless browsers coming before long, the industry is expecting these two changes to negatively impact data collection via a pixel or tag. While much of the impact of these remains to be seen, we have some learnings...
Advertisers are starting to allocate more of their marketing dollars to Reddit. This year, the platform is expected to hit $212.5 million in ad revenue in the U.S. It’s not at the level of Facebook ($40.76 billion in 2021), however, the year-over-year ad revenue growth...
This blog post was updated October 2020 Advertisers on social may find themselves with fewer insights and ways to target as third-party cookies get phased out. With the release of the Apple intelligent tracking prevention (ITP) settings in 2017, Mozilla and Apple blocking cookies in 2019...
Brands are likely to pay more for advertising as we head into the holiday season and the U.S. presidential election. With Twitter banning political ads and Google restricting them, a large share of digital political ad dollars will go to Facebook (source: eMarketer, January 2020)....
As we draw closer to the 2020 U.S. Presidential election, we wanted to provide an update on ad spending on Facebook and Instagram. We’ll share some trends we’re seeing and recommendations for social ad placements during election time. Trends on Facebook/Instagram As of 8/27, Facebook is reporting...
In 2019, Snapchat announced the newest addition to its ad offerings: dynamic ads. By joining Facebook, Instagram, and Pinterest in offering dynamic ads, Snapchat gave e-commerce advertisers an easy way to get their products in front of its users. Using Snapchat technology (Product Catalog and...
Facebook is giving time back to media buyers by migrating all ad accounts to Campaign Budget Optimization (CBO) starting early next year. That’s when media budget will be set at the campaign level instead of the ad set level. For those not familiar with CBO,...
Pinterest recently rolled out Pinterest Education, a certification program that teaches agencies, consultants, and marketers how to better advertise on the platform. Ignite had the opportunity to participate in the Pinterest Education program and as of May 2019 is Pinterest certified – cue the applause! The 7 step program...
Last month, Facebook released another cost control bidding option, Cost Cap bidding. This bid strategy allows advertisers to indicate the average cost per action they would like to stay under to get the maximize results possible. This is the newest addition to the cost control options (Bid Cap and...