With the Apple iOS 14.5 update here and cookieless browsers coming before long, the industry is expecting these two changes to negatively impact data collection via a pixel or tag. While much of the impact of these remains to be seen, we have some learnings...
Advertisers are starting to allocate more of their marketing dollars to Reddit. This year, the platform is expected to hit $212.5 million in ad revenue in the U.S. It’s not at the level of Facebook ($40.76 billion in 2021), however, the year-over-year ad revenue growth...
This blog post was updated October 2020 Advertisers on social may find themselves with fewer insights and ways to target as third-party cookies get phased out. With the release of the Apple intelligent tracking prevention (ITP) settings in 2017, Mozilla and Apple blocking cookies in 2019...
Brands are likely to pay more for advertising as we head into the holiday season and the U.S. presidential election. With Twitter banning political ads and Google restricting them, a large share of digital political ad dollars will go to Facebook (source: eMarketer, January 2020)....
As we draw closer to the 2020 U.S. Presidential election, we wanted to provide an update on ad spending on Facebook and Instagram. We’ll share some trends we’re seeing and recommendations for social ad placements during election time. Trends on Facebook/Instagram As of 8/27, Facebook is reporting...
In 2019, Snapchat announced the newest addition to its ad offerings: dynamic ads. By joining Facebook, Instagram, and Pinterest in offering dynamic ads, Snapchat gave e-commerce advertisers an easy way to get their products in front of its users. Using Snapchat technology (Product Catalog and...
Facebook is giving time back to media buyers by migrating all ad accounts to Campaign Budget Optimization (CBO) starting early next year. That’s when media budget will be set at the campaign level instead of the ad set level. For those not familiar with CBO,...
Pinterest recently rolled out Pinterest Education, a certification program that teaches agencies, consultants, and marketers how to better advertise on the platform. Ignite had the opportunity to participate in the Pinterest Education program and as of May 2019 is Pinterest certified – cue the applause! The 7 step program...
Last month, Facebook released another cost control bidding option, Cost Cap bidding. This bid strategy allows advertisers to indicate the average cost per action they would like to stay under to get the maximize results possible. This is the newest addition to the cost control options (Bid Cap and...
With so many targeting options available on Facebook, it can be difficult to know which audiences will give you the biggest bang for your buck. Having a solid targeting strategy, optimizing your audiences, and taking learnings from previous campaigns are key to running cost-efficient campaign on Facebook. Here are...
Pinterest is the top social network for finding and shopping for products among US users.* So it’s no surprise that after their IPO announcement, Pinterest is expanding their lower funnel ad offerings to support shopping intent. Shortly before the announcement in March, the visual search platform rolled out their...
Phase I: Social Ad Targeting to Address the Customer Journey – Broad TargetingPhase II: Social Ad Targeting to Address the Customer Journey – Qualified TargetingPhase IV: Social Ad Targeting to Address the Customer Journey – Loyalty Targeting Paid media is great for funneling potential customers from...