It’s almost time for the holidays, or as us media folks like to call it, “the fourth quarter.” For us this means increased prices as advertisers are looking to spend their budget before the end of the year. But just because it’s high-demand time for...

27 October, 2016

The key to a successful paid media campaign is targeting, but that’s easier said than done. There are many nuances to it, and if you target the wrong audience you’ll be spending time on people who aren’t interested. Luckily, Facebook has numerous targeting options that...

21 September, 2016

Imagine a world where computers make decisions about where and who to target on traditional and non-traditional media. They handle the entire media-buying process, from building and maintaining relationships with vendors, to setting up insertion orders, to placing and optimizing ad buys. This may seem...

19 August, 2016

As more media dollars are going to social, platforms such as Facebook and Twitter are constantly rolling out new social media ad formats to meet unique business needs. Here are some proven and upcoming formats that are expected to bring great results for retailers. Facebook Carousel...

19 July, 2016

Although the school year doesn’t typically start until September, most back-to-school purchases are made months before. Most U.S. parents are making the majority of their back-to-school purchases in July and August, so brands need to make sure to have their paid media strategy on lockdown...

11 April, 2016

With the New Year comes new clients, assignments and budgets. To make the most impact with your social media buying budget this year, here are some tips and tricks both timeless and new. Select platforms that make sense with your audience. Just because you’re...

01 February, 2016

Targeting all one billion Facebook users may seem like the right way to get your brand out there, but you’d be wasting your money by reaching people who may not be interested in your message. Not only are you reaching users who are less likely...

20 November, 2015

Back in March 2015, Twitter announced their partnership with big data partners Acxiom and Datalogix to give advertisers access to partner audiences based on online and offline behaviors and characteristics. Now that behavioral targeting has been around on Twitter for a few months, we’re starting...

14 October, 2015

Twitter is stepping up their targeting game. Last month they introduced event targeting, which allows advertisers to reach audiences interested in specific events. This new targeting option has been added to the additional targeting criteria on the Twitter ads dashboard where you can easily browse...

27 August, 2015

Recently, we received the opportunity to work with our clients and participate in the Pinterest promoted pins BETA. In this program we had the opportunity to promote pins using keyword targeting on a Cost-Per-Click basis. Buying on this new platform has been a learning experience for...

04 August, 2015
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