What is TikTok’s Video Analysis Tool and Comment Analysis Tool?The TikTok Video Analysis Tool (Business Suite) provides metrics such as views, engagement rates, completion rate, audience demographics, and hashtag performance. It surfaces top-25% and bottom-25% performing content over custom timeframes (Sprout Social 2024). The Comment...
As some people believe social media companies to be overstepping their bounds, there's been a lot of talk about Section 230 lately. Unfortunately, not all of this talk has been accurate. What is a platform? What is a publisher? Does any of that have anything...
The Fourth of July brought us a multitude of fireworks, grilling out, and hangovers last week. Along with the influx of poorly-shot iPhone videos featuring local fireworks displays in newsfeeds, brands often got in on the conversation, finding ways to jump in on top-of-mind conversations....
It’s a new year, and that means new goals. New Year’s resolutions have long been a means to set expectations for ourselves, and looking at social conversations around resolutions, 2018 has been no different. Conversations about resolutions began to see an upward trend starting on December...
This post contains spoilers for Season 2 of Netflix’s “Stranger Things.” We warned you. Unless you’ve been living under a rock, you probably know that Season 2 of the acclaimed Netflix show, “Stranger Things,” premiered Friday, October 27. If you didn’t spend the weekend bingeing the...
Across the industry, ROI and tying social to business objectives are consistently reported as top challenges in understanding the marketing effectiveness of social media. With the amount of available social data growing every day, marketers are consistently reporting struggles with showcasing value, often due to...
Social listening can be a great source of information when researching audience conversation and sentiment around your brand. However, the values of social listening extend beyond brand monitoring, and can be a strong asset when applied to influencer activations. Whether you’re running an influencer campaign,...
Social media has played a significant (some might say…huge) role in the road to the Oval Office this election cycle. The presidential candidates have not shied away from expressing their opinions and connecting with voters via Twitter this year, and many of their social swipes...
When I try to explain my job to people outside of the industry, the most common reaction I get is something along the lines of “So you do Facebook…and numbers?” As a social media analyst, I do spend a great deal of time in Facebook,...
What were you doing over the holidays? Although many trimmed the tree and got into the holiday spirit, millions of people decided to immerse themselves in Netflix’s most recent binge-worthy phenomenon – the 10-part documentary series Making a Murderer. The show follows the controversial case...
Every day, millions of people share their thoughts, experiences, and feelings associated with the brands that they encounter across the social web. These blog posts, forums, reviews, and social posts can be extremely valuable to brands, helping them to better understand their customers. Social media listening...