As much attention as brands get for clever tweets, I'm always interested in how the social networks themselves use Twitter. Ever wondered which social network has the best Twitter account? No? Well, I put together a list anyway. The "Science" Behind the Rankings I put the word...

Analytics are a beautiful thing. They can tell you so much about a demographic, brand, program performance, and more. However, if you don't know how to read the data correctly, analytics can trick you. Have you ever looked at the social media metrics after a campaign...

Vine, a social media darling as of late, has grown rapidly during 2013, and brands have gotten in on the action. Thinking about creating Vine videos for your brand? Well, it might not be as easy or inexpensive as you think. Behind the Scenes After creating several fantastic...

Brands are often scrutinized for how well (or poorly) they employ social media best practices. But how well do the networks themselves use social media? I decided to examine Twitter and assess the company's social media prowess. So how savvy is Twitter at social media marketing? Read...

It's hard to believe, but the first week of fall is almost complete. With every season change, comes new updates and tweets. Wondering how you should craft your autumnal Facebook marketing content? Take note from Reese's and be inspired. The Facebook Post To celebrate the new season,...

With any big event, brands will most surely try to leverage pop culture with a clever tweet or Facebook post, and the final episode of Breaking Bad is no exception. Some brands will do it well and some rather poorly. Are you unsure if your brand should...

Recently, the Cleveland Browns made a surprising personnel move, trading running back Trent Richardson to the Indianapolis Colts for future a draft pick. That said, we're not here to talk about sports (as much as I would like to). We're here to talk about how...