Reese's Pieces Tree

Facebook Marketing Content Inspiration: Reese’s Pieces Tree

It’s hard to believe, but the first week of fall is almost complete. With every season change, comes new updates and tweets. Wondering how you should craft your autumnal Facebook marketing content? Take note from Reese’s and be inspired.

The Facebook Post

To celebrate the new season, the Reese’s Page on Facebook posted a tree made entirely of Reese’s Pieces along with this copy: “Even though the seasons change, REESE’S Pieces Candy is always delicious!”

Reese's Pieces Tree

A truer statement has likely never been said. But enough about the delicious peanut buttery goodness. Let’s examine what makes this image such a fantastic piece of eye candy.

Why Does this Work?

There are three reasons why this post is so fantastic:

1. It’s Relatable

Though likely created with Photoshop, the inspiration for it is taken from the time-honored tradition of playing with your food. At some point or another, we’ve all tried to make houses, animals, or some other type of recognizable object with our food.

2. It’s Aesthetically Pleasing

The Facebook post has really become this generation’s print ad. That’s why it’s so important to create visually engaging content. This tree is something I could easily imagine as an advertisement in a magazine. Putting forth the same effort that you would for traditional media toward the social space helps create great content.

3. It’s Organic

This post is as organic as the produce aisle in Whole Foods. Nothing about this image feels forced. It’s not commenting on a pop culture event that has little relevance towards the brand. Even the colors are perfect (brand standards are always something you should keep in mind when you want to get your content approved).

So, what should you take away from this example?

Key Takeaway: Get Crafty with Your Facebook Marketing

With Halloween right around the corner, fall becomes an incredibly craft-oriented season and with that, a time ripe with inspiration. Spend time on Pinterest or take a visit to your local craft store. I bet during the walk between the dried leaves and the glitter paint, there are at least a dozen ideas for fun fall content.

How do you find inspiration for you Facebook marketing content? Share in the comments.

Related Posts

No Comments

Post A Comment