Brilliant Volkswagen Campaign Allows People To Steal Paintings As a way to promote the new 2012 Jetta GLI, Volkswagen Canada created the Great Art Heist campaign. Improvised art galleries popped up all across Canadian cities featuring long exposure light painting photographs created by the car. The...

New Social Media Guidelines for Liquor Ads Effective September 30th, the Distilled Spirits Council of the United States will roll out new guidelines for marketing via social media sites and other digital platforms. Developed jointly by DISCUS and the European Forum for Responsible Drinking, the new...

Ignite Social Media President Jim Tobin appeared on NBC-17 to discuss the upcoming changes at Facebook's f8 developer conference happening later today. He spoke with anchor Sharon Tazewell about the popularity (or lack thereof) of the latest updates, Facebook's ongoing battle with Google+, and more....

Canadian Companies Struggle with Social Media Research firms Léger Marketing and SAS Canada surveyed 1,000 Canadian executives. They found that only 17 per cent said their company regularly posted to and monitored websites such as Facebook, Twitter, or LinkedIn. Lori Bieda, executive lead of customer intelligence for...

Klout Wants to Turn Social Media Influence Into Revenue Joe Fernandez, the CEO of the social influence startup Klout, said the company is ready to get serious about making money and pursuing advertisers. The new chief revenue officer, Tim Mahlman will oversee the Klout Perks program, where...